Following several months of tests, YouTube is launching is multi-language audio track feature worldwide, with popular vlogger MrBeast helping to promote the new feature’s benefits. MrBeast, who has over 135 million global subscribers, is hoping to attract new subscribers to his channel now that the most popular videos are dubbed into 11 different languages. The multi-language audio feature allows creators to dub new and existing videos. YouTube says more than 3,500 multi-language videos have been uploaded to the site in 40-plus languages since January of this year. Read more

Gen Z users are embracing Apple mobile in a big way, accounting for 34 percent of iPhone users as compared to 10 percent of Samsung users, according to adtech data firm Attain. The imbalance is creating a peer pressure dynamic where younger users around the globe reportedly feel social stigma if they lack Apple’s must-have devices. While Samsung still has a lead in the worldwide global smartphone market, the company is feeling pressure to get hip quick. In addition to the overall iPhone design, fans cite the cameras and AirDrop photo-sharing features as major selling points. Read more

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, business, and technology areas. Read more

Meta Platforms has unveiled a new generative artificial intelligence language system called LLaMA, which doesn’t chat, but is designed as a research tool the company hopes will help “democratizing access in this important, fast-changing field.” The LLaMA (Large Language Model Meta AI) ranges in size from 7B to 65B parameters. Touted as a “smaller, more performant model,” LLaMA enables those members of the research community that do not “have access to large amounts of infrastructure to study these models,” Meta explains. Training smaller foundation models requires less computing power and resources for testing and validation. Read more

Artificial intelligence clearly is modeled after humans in that it has revealed itself to be imperfect. In the past week, OpenAI’s ChatGPT has mesmerized the public even as The New York Times tech columnist Kevin Roose famously labeled it “unhinged.” OpenAI CEO Sam Altman is using the moment to clarify the company’s priorities, posting on Friday an apologia-cum-mission statement. If the company is successful at mass deployment of artificial general intelligence (AGI), it “could help us elevate humanity by increasing abundance, turbocharging the global economy, and aiding in the discovery of new scientific knowledge,” Altman wrote. Read more