The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Read more

New York-based Runway AI has introduced a sophisticated video model called Aleph that can perform a wide range of edits from text prompts — adding, removing and transforming objects; generating various angles on a scene; or modifying style and lighting, among other things. Aimed at streamlining post-production, Runway calls Aleph an “in-context video model,” meaning it is designed to work with existing visual material rather than generating imagery from scratch. Using Aleph puts storytellers just a prompt or two from turning that wide shot into an extreme close-up, or adding a new “next shot,” providing what Runway calls “endless coverage.” Read more

Google’s YouTube is adding new age-verification methods designed to protect teens. The streaming video platform is using AI to interpret “a variety of signals” to identify users under 18, regardless of the birthdate used to create the account. If the system identifies a user as a teen, age-appropriate protections will automatically take effect. These include disabling personalized advertising, restricted recommendations, limits on repetitive viewing of certain content and screen-time reminders. If the system incorrectly categorizes a user as under 18, they will have the option to correct the situation with a credit card or a government ID. Read more

Runway has joined forces with IMAX to present the finalists from its fourth annual AI Film Festival in a 10-city U.S. commercial run, with four days of screenings at each location, from August 17 to 20. Tickets are on sale now for IMAX theaters in Manhattan, San Francisco, Los Angeles, Chicago, Seattle, Dallas, Boston, Atlanta, Denver and Washington, D.C. The 10 finalists vied among 6,000 submissions for the 2025 competition, which marks the first time the AIFF finalists will get a national theatrical release. In 2024 finalists screened for one day at only two theaters in New York and Los Angeles. Read more

Camera firm Insta360 has announced a new drone brand called Antigravity capable of recording 360-degree video — a drone first. Shenzhen-based Insta360 made its name with the 360-degree X camera series, the latest of which, the X5, shoots 8K video and 18-megapixel photos. The Antigravity consumer drone will also record video in 8K and will be aimed at beginners who haven’t quite mastered their flight reflexes and want to capture everything and edit it later. “Ease of use is the starting point for all Antigravity products,” according to Insta360. The first Antigravity product is scheduled to be publicly unveiled in August. Read more