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Microsoft Camera Rig Gives HoloLens Developers Video Hack

Microsoft has come up with a new camera rig that allows HoloLens mixed reality app makers to capture video from a HoloLens and make it easier to show a person interacting with that app, something Microsoft dubs “spectator view.” The details of the hardware-software combo were published as open source on the HoloLens’ GitHub page. The HoloLens headset is wireless, which lets the user move around the room freely, and is based on four cameras, lightly tinted lenses and a holographic processing unit. Read more

Ford Pursues Self-Driving Tech, Invests $1 Billion in AI Startup

The Ford Motor Company is extending its foray into self-driving car technology with a $1 billion investment in Argo AI, an artificial intelligence startup. The newly formed startup, led by former Google and Uber self-driving experts, will initially develop the technology for Ford before licensing it to other companies. The move is part of Ford’s strategy to rebrand itself as more than a car manufacturer. The billion-dollar investment will roll out over the next five years. Argo AI will become a subsidiary of Ford that operates out of Pittsburgh, one of the main hubs of autonomous driving research. Read more

Facebook Will Submit to Audit to Offer Ad Data Transparency

Facebook is answering criticism from advertisers to provide more precise data about the reach of digital ads. The social network agreed to an audit of the audience measurements and other information that it provides to advertisers. Marketers pay based on the number of times an ad is viewed, but media companies count views differently based on whether the sound was on or if the viewer watched the entire ad. Advertisers are calling for ad platforms to increase transparency. Facebook will allow the Media Rating Council to conduct an audit of the data that the company reports to its advertisers. Read more

Facebook Negotiates with Music Industry Over Video Content

Facebook is doubling down on inking agreements with music industry publishers, labels and trade associations, with the goal of accessing user-generated videos that include songs and, ultimately, the labels’ own professionally produced videos. Facebook’s main rival is Google’s YouTube. From the music industry point of view, a deal with Facebook could bring substantial revenues from its 2 billion users and growing advertising division, as well as create a bargaining chip in negotiations with YouTube. Read more

FCC Wireless Spectrum Auction Bidding Closes at $19.6 Billion

The FCC’s wireless spectrum auction has concluded, generating $19.6 billion in total bids, less than many analysts’ expectations but still “an amazing success,” according to former FCC chair Julius Genachowski, who said the auction will lead to additional investment and innovation. AT&T, Comcast, Dish Network, T-Mobile and Verizon were among the 62 bidders who made upfront payments last year. More than $10 billion of the money raised will go to broadcasters that opted to relinquish spectrum rights, more than $6 billion to the federal deficit, and up to $1.75 billion to broadcaster costs for changing channels. Read more

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