YouTube announced a new AI-powered creator tool called Dream Screen and hinted at things to come at its annual Made on YouTube event last week. Rolling out on a test basis to select YouTube Shorts creators later this year, Dream Screen will generate “fantastic settings” for video backgrounds. YouTube says it will “eventually” allow creators to “instantly reimagine” their videos by typing an idea prompt that results in new content created with AI tools. The company also announced it will have AI-generated recommendations for video ideas and machine learning assistance with music track search. Read more

As creators embrace artificial intelligence to juice creativity, TikTok is launching a tool that helps them label their AI-generated content while also beginning to test “ways to label AI-generated content automatically.” “AI enables incredible creative opportunities, but can potentially confuse or mislead viewers,” TikTok said in announcing labels that can apply to “any content that has been completely generated or significantly edited by AI,” including video, photographs, music and more. The platform also touted a policy that “requires people to label AI-generated content that contains realistic images, audio or video, in order to help viewers contextualize.” Read more

Sony’s Crystal LED displays are designed to enable realistic backgrounds for virtual production. Now, after two years of research and development, Sony Electronics has unveiled its first line of Crystal LED Verona wall displays, purpose-built to meet the needs of virtual production. The result of a tight feedback loop between Hollywood end users and Sony engineers in Tokyo, Verona aimed to solve what were identified as the two biggest issues with virtual production backgrounds: a need for “deeper black-level expression” and “reduced contrast loss caused by light from adjacent LED panels and studio lighting equipment.” Read more

Amazon Prime Video plans to introduce commercial breaks to its popular streaming service early next year, following top platforms such as Disney+, Netflix and Warner Bros. Discovery’s Max, which already offer ad-supported tiers. The company indicates it will run fewer ads than traditional linear TV broadcasters and broadband rivals but has yet to specify numbers. Subscribers in the U.S. who want to keep the streaming service ad-free have the option of paying an additional $2.99 per month. Amazon explained that its strategy to include ads would help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Read more

Amazon announced a wide range of compelling news at its annual Devices and Services event this week. The company is adding artificial intelligence to its virtual assistant Alexa and unveiled next-generation Echo Frames smart glasses that let you take the voice assistant “on the go.” AI also provides “enhanced conversational voice search” with the new Fire TV Stick 4K Max. The company’s eero Max 7 Wi-Fi system and new Echo Hub are also stand-outs from the holiday shopping primer, which streamed live from Amazon’s new corporate compound in Arlington, Virginia, ahead of Prime Big Deal Days, October 10-11. Read more