Top Stories

Streaming Options Impact Bandwidth Consumption Rankings

With the dramatic increase in the amount of video streaming from Internet-based apps, Netflix has ceded its position as the No. 1 consumer of bandwidth. That’s according to Sandvine’s 2019 Global Internet Phenomena Report, which added that HTTP media streaming accounted for 12.8 percent of downstream Internet traffic globally in the first six months of 2019, whereas Netflix accounted for 12.6 percent. In the Americas, Netflix’s downstream traffic in the same period dropped to 12.9 percent from last year’s 19.1 percent. Read more

Podcasters Expand Audiences, Revenue with YouTube Clips

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Read more

Fake Followers on Instagram Are Becoming a Costly Problem

Fake followers are a problem on Instagram. A $1.3 billion problem, to be exact, due to the brands that are paying influencers whose followers simply don’t exist. It’s gotten easier to buy fake followers, from dozens of online sellers and a coin-operated vending machine from artist Dries Depoorter. Cybersecurity firm Cheq tallied the monetary cost above to brands for 2019 alone. Now, potential sponsors and agencies are increasingly up in arms about the scam, and looking for ways to hold influencers responsible. Read more

Apple Showcases Upcoming Devices, Subscription Services

At the Steve Jobs Theater in Cupertino on Tuesday, Apple unveiled three new iPhones and announced the $4.99 monthly fee for its TV+ streaming video offering (to launch November 1) and Arcade video-game service (coming September 19). The iPhone 11 models — starting at prices ranging $699-$1,099 — tout updates such as new colors, improved battery life, more camera lenses, Night Mode for low-light photography, and the option to record video by simply holding down the camera button. The tech giant also unveiled an upgraded 10.2-inch iPad with A10 processor in addition to a new Series 5 Apple Watch featuring more power (starting at $399), while reducing the price of its Series 3 model about 30 percent to a low $199. Read more

Bipartisan Group of Attorneys General to Investigate Google

A bipartisan group of attorneys general representing 48 U.S. states, Puerto Rico and the District of Columbia, led by Ken Paxton (R-Texas), announced an investigation of Google, initially focusing on the tech behemoth’s practices in online advertising. “But the facts will lead where the facts lead,” said Paxton, who made the announcement from the steps of the U.S. Supreme Court. “We don’t know all the answers,” he added. The states just subpoenaed Google for information on its advertising business practices. Read more

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