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Industry Task Force Publishes Guide for Resuming Production

The Industry-Wide Labor-Management Safety Committee Task Force (“The Task Force”) submitted its suggested safety guidelines for the reopening of film, television and streaming industries to New York governor Andrew Cuomo and California governor Gavin Newsom. The Task Force, comprised of studios, guilds and producers, published a 22-page “Proposed Health and Safety Guidelines” white paper that includes the need for cast and crew physical distancing “whenever possible.” Industry leaders based the proposals on discussions with health experts and guidelines issued by the CDC and OSHA.  Read more

YouTube Is Pursuing Upfront Ad Deals for Its Pay-TV Service

YouTube is pitching its pay-TV service to advertisers with the aim of getting them to spend money they ordinarily allocate to traditional and, increasingly, streaming TV platforms. Marketers, however, still think of YouTube as a mobile (and desktop) video platform with a lot of lower-quality user-generated content rather than a TV service such as Hulu. YouTube and YouTube TV garner 100 million U.S. viewers each month, with watch time up 80 percent year-over-year in March. Read more

Yamaha Releases Remote Cheering App for Empty Stadiums

Yamaha developed its “Remote Cheerer powered by SoundUD” system, an app to let Japanese sports fans in remote locales convey encouragement and displeasure to their teams in an empty stadium. In a recent test, users in a number of locations sent boos and cheers to 58 speakers in the 50,000-seat empty Shizuoka Stadium ECOPA. A Tunisian soccer team did exactly this in 2013, after the Arab Spring made mass gatherings impossible. Their app allowed 93,000 fans to cheer on the players via 40 speakers in the stadium. Read more

Executive Spotlight: A Talk with Albert Lao of Verizon Business

ETC continues its Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting operations during the COVID-19 pandemic, with a fascinating discussion with Albert Lao of the Verizon Business Group. As the Americas leader of Verizon’s Global Presales Organization, Lao leads tech strategy, solution architecture, CPE design, pre-sales engineering and more with Verizon’s enterprise customers. We sat down with Lao who described his company’s plans for continued growth during the pandemic and after; addressing collaboration tools, security and troubleshooting remotely; and new ways to support customers as well as first responders and healthcare workers. Read more

Hulu Launches Watch Party Feature to Enable Social Viewing

Hulu is the first major streaming platform to launch a built-in Watch Party feature that allows its subscribers to watch a show in a group chat room. During COVID-19 shutdowns, watch parties have become increasingly popular, although most are enabled by third-party apps and services rather than built-in social viewing features. The Hulu Watch Party feature is now available to web users who subscribe to the platform’s ad-free plan. Plex also launched a Watch Together feature that works with the user’s own media and the company’s on-demand content. Read more

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