The coronavirus is hitting the National Association of Theatre Owners particularly hard, as local governments close movie theaters and consumers turn to streaming services. Regal Cinemas announced it is closing all its theaters, effective today, until further notice. Meanwhile, studios are reconsidering the exclusive 90-day window for theatrical exhibition. Universal Pictures is the the first major studio to announce a change to the traditional model. “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” said NBCUniversal CEO Jeff Shell. Read more

Due to concerns regarding the coronavirus, broadcast TV programmers have canceled their in-person Upfront pitches to advertisers, scheduled for May in New York City. Viacom’s CBS, NBCUniversal, Fox Corp. and ABC parent Disney are calling off their annual stage shows, although advertisers will still seek to ink deals with them. NBCUniversal’s chair of advertising and partnerships Linda Yaccarino noted that, “this year’s Upfront presentation will ensure everybody’s safety, while allowing us to give fans and marketers a preview of the upcoming season.” Read more

Due to the coronavirus, Apple closed its retail stores outside of mainland China, Hong Kong and Taiwan. The move will shutter 450 stores in 21 countries until March 27. Apple chief executive Tim Cook noted that, “the most effective way to minimize risk of the virus’s transmission is to reduce density and maximize social distance.” Employees of the stores will continue to be paid. The company is also paying special attention to apps related to the coronavirus, to weed out misinformation and inappropriate content. Read more

ETC’s Immersive Media Challenge judges selected four submissions that best meet the criteria of “a great idea, well told.” Jack Vomacka’s Audio-Visual Animation describes a blend of physical objects and projection technologies that would create more believable LBE experiences. Sam Clempson’s Mind Palace is an AR-based memory-improvement tool. Courtney Zhang’s Affa Streaming AI Experience uses mood detection to make content recommendations. And Lance Newby’s MIC (ML for In-game Content) turns non-playable characters into minor characters who participate in and can influence the action of a video game. Pitch videos and answers to challenge questions for all submissions are posted on ETC’s homepage. Read more

As more companies ask employees to work from home due to the global spread of the coronavirus, Google, Microsoft and Zoom have responded by providing their workplace software for free. Microsoft’s Teams saw a 500 percent increase in meetings, calls and conference usage in China since the end of January, and demand is rising in the U.S. as work-from-home policies are instituted. Many Microsoft employees have been instructed to work from home and, last week, their Teams chat volume rose 50 percent, with video/audio meetings up 37 percent from a week earlier. Read more