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Mobile Apps Trigger $133 Billion in 2021 Consumer Spending

Global consumer in-app spending is predicted to reach $133 billion in 2021, up nearly 20 percent from the prior year, according to market analytics firm Sensor Tower. Mobile games account for 64 percent ($89.6 billion) of the projected spend. While game revenue continues to grow, share of overall spending will by the end of 2021 have declined by 6.7 percent from 2020, due to “the persistent growth of non-game categories such as entertainment, which received a large boost from the ongoing COVID-19 pandemic.” TikTok is 2021’s most-downloaded app, according to the study. Read more

Lawmakers Grapple with Crypto Regulation at Finance Hearing

Congress continues to grapple with ways to provide government oversight for the cryptocurrency industry, which has exploded from $500 billion in 2020 to nearly $3 trillion today, according to CoinMarketCap. House Financial Services Committee chairwoman Maxine Waters (D-California) called out crypto’s lack of accountability, saying its markets have no “centralized regulatory framework, leaving investments in the digital-asset space vulnerable to fraud, manipulation and abuse.” Those testifying on behalf of virtual currency argued it speeds financial transactions, can save money, and makes a new asset class accessible to people around the world. Read more

Meta Reorganizes Research Team and Deploys ‘Few-Shot’ AI

Meta Platforms is restructuring its internal research department, drawing on employees from individual divisions like Facebook, WhatsApp and Instagram to staff a centralized unit that will provide services to the entire company. The research will span everything from societal topics of politics, equity, health and climate to credibility topics like misinformation and account safety. The new division will be managed by Meta head of research Pratiti Raychoudhury. Additionally, Meta is deploying the new Few-Shot Learner artificial intelligence system to help moderate content, identify trends, monitor data and implement rules. Read more

Facebook Adds a Professional Mode to Expand Creator Base

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Read more

Discord Premium Helps Creators Monetize Within the Platform

Discord has begun testing a Premium Membership feature that lets creators monetize their communities by offering subscriptions. The program allows content providers to offer tiered-access, create subscription-only channels, or paywall entire communities (which Discord calls “servers”). “With Premium Memberships, creators and community owners will have the ability to gate part or all of their server behind a paid subscription,” the company says. Many Discord communities have been offering that sort of experience by integrating services like Patreon, Twitch and YouTube. With Premium Memberships they’ll be able to do it natively through Discord. Read more

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