WarnerMedia’s ad sales division is launching House of Max in Q4 this year to develop commercials that incorporate characters and concepts from its various HBO Max series. WarnerMedia senior VP of entertainment marketing solutions Maureen Polo said the studio’s “wide array of programs” will “allow brands to make more thoughtful and meaningful connections” with consumers, adding “we can produce content that doesn’t feel like advertising.” Intellectual property will be available from programs including “Hacks,” “The Flight Attendant,” and “Gossip Girl.” Read more

NBCUniversal has merged its FandangoNOW on-demand movie and TV platform with Vudu, the video streaming service it purchased from Walmart last year. FandangoNOW customers will be able to transfer their accounts and collections to Vudu, which uses Roku Pay as its in-app payment system. In a revenue-sharing deal, the new Vudu-branded offering will serve as Roku’s official film and TV store. Fandango executives concluded that Vudu had a stronger brand and that the merger would help to “rapidly innovate and make bolder, faster enhancements to benefit consumers and partners.” Read more

After acquiring DirecTV six years ago, AT&T has spun it off and, along with AT&T TV and U-verse, formed a new company it will co-manage with TPG Capital. AT&T received $7.1 billion in cash and a 70 percent interest in the new company, and TPG contributed $1.8 billion and owns the remaining 30 percent. In 2015, AT&T had paid $49 billion to acquire DirecTV, absorbing another $18 billion in debt, becoming the largest U.S. pay-TV provider with 26 million customers. It then lost almost 40 percent of its TV subscriber base. Read more

Government-owned wireless company China Mobile has cut its use of non-Chinese suppliers to 5.4 percent from 11 percent in its last 2020 buying round. Hardest hit was Sweden’s Ericsson, whose 5G gear sales were cut to a mere 1.9 percent, compared to 11 percent in the 2020 round. China stated the move was “retaliation” for Sweden’s decision to ban Huawei Technologies and ZTE Corp. gear from its 5G networks. The U.S. also banned Huawei, the world’s biggest mobile gear maker, from its networks as have other regions in the world. Read more

Reese Witherspoon’s media business, Hello Sunshine, valued at about $900 million, has sold to a unnamed firm supported by Blackstone Group, which is spending $500+ million in cash to purchase shares from existing investors, including AT&T and Emerson Collective. Terms of the deal were not disclosed. Former Disney executives Kevin Mayer and Tom Staggs will run the unnamed media company backed by Blackstone, while Witherspoon and chief executive Sarah Harden will join the board of the new venture and continue to oversee the day-to-day operations of Hello Sunshine. Read more