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Facebook Adds a Professional Mode to Expand Creator Base

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Read more

Discord Premium Helps Creators Monetize Within the Platform

Discord has begun testing a Premium Membership feature that lets creators monetize their communities by offering subscriptions. The program allows content providers to offer tiered-access, create subscription-only channels, or paywall entire communities (which Discord calls “servers”). “With Premium Memberships, creators and community owners will have the ability to gate part or all of their server behind a paid subscription,” the company says. Many Discord communities have been offering that sort of experience by integrating services like Patreon, Twitch and YouTube. With Premium Memberships they’ll be able to do it natively through Discord. Read more

Samsung Merges Mobile and Consumer Electronics Divisions

Samsung Electronics Co. is streamlining its corporate structure, merging its mobile and consumer electronics units and paring down to two CEOs to simplify its structure and focus on the logic chip business. Promoted to vice chairman and CEO, TV research and development expert Jong-Hee (“JH”) Han will continue to head Visual Display while also leading the merged SET Division, combining mobile and consumer electronics. Kye-Hyun Kyung has also been named CEO, running Device Solutions, a B-to-B components division led by chips. The former head of Samsung Electro-Mechanics brings experience in flash memory and processor design. Read more

Ubisoft Quartz Jump-Starts In-Game NFTs with ‘Ghost Recon’

Ubisoft becomes the first major game company to dive into NFTs with Ubisoft Quartz, a platform that lets players acquire non-fungible tokens on the Tezos blockchain. Quartz goes live this week in beta with “Tom Clancy’s Ghost Recon Breakpoint” for PC. Players will be able to purchase or earn in-game “Digits” — Quartz’s term for NFTs — which will be collectible in-game vehicles, weapons, and pieces of equipment. Ubisoft is touting Tezos as the technology behind “the first energy-efficient NFTs playable in a AAA game,” comparing it to processor-hogs like Bitcoin and Ethereum. Read more

Apple’s Next Major Product Could Involve Augmented Reality

Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Read more

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