TikTok made its shopping play this year, partnering with Shopify, then launching the TikTok World feature for creators and brands. The result has been items from clothes to cosmetics to tech accessories and household goods seeing sales boosts through exposure on the platform. The hashtag #TikTokMadeMeBuyIt is said to have been viewed more than 7.4 billion times, and Amazon in May launched the category “Internet Famous: The Latest to Go Viral,” generously populated by products that “blew up” on the video-sharing service. Now brands are scrambling to leverage the social shopping made successful by TikTok influencers. Read more

The social audio boom that grew out of COVID-19 lockdowns has resulted in a reshuffling of players in the chat app space, as Clubhouse fights to maintain its once-dominant market share against competition from newer entries like Twitter Spaces, Spotify Greenroom and Facebook audio chat. Discord and platforms focused on gaming and NFTs also offer audio conversation features, and Amazon is reportedly working on a similar feature. Founded in 2020, Clubhouse initially had only Discord to contend with, resulting in early growth and a funding round valued at $4 billion. Read more

Cryptocurrency and NFTs seem to be getting a much different reception from the average consumer than the tech titans that helped launch the crazes. While entrepreneurs such as Elon Musk, Jack Dorsey and Chris Dixon have dropped millions-to-billions into various blockchain piggy banks, Ubisoft gamers, startups on Kickstarter and artists like Brian Eno are speaking out against everything from NFTs to digital coins. Gamers, in particular, have made their disapproval known, somewhat surprising given they’re typically first-movers, eager to try new technologies and push boundaries. Now, reports are emerging of a schism in the game world. Read more

Facebook continues to feud with the European Union over data transfers to the U.S., which the EU’s highest court twice prohibited. “Facebook has been ignoring EU law for 8.5 years now,” says privacy advocate Max Schrems, whose 2013 complaint against Facebook prompted the Court of Justice of the European Union (CJEU) to conclude that the U.S. did not offer sufficient protection for EU data and transfers should stop. Schrems says the social giant takes “the view that the Court of Justice is wrong — and Facebook is right. It is an unbelievable ignorance of the rule of law.” Schrems has now obtained an internal Facebook document that explains the company’s justification. Read more

Google’s in-house incubator Area 120 recently introduced Qaya, a new service that helps creators build their own digital storefronts. Qaya, which was co-created by Area 120 founder-in-residence Nathaniel Naddaff-Hafrey, is designed to help creators monetize their products and services by offering them directly to fans via personalized storefronts that can be integrated with Google Search and Google Shopping. Currently in beta, the Qaya-powered storefronts can host up to 1,000 products each. Google Pay is built into the service, with support for subscriptions, tipping and one-time payments. Qaya also offers sales analytics. Read more