Following the global success of its choose-your-own-adventure style “Black Mirror: Bandersnatch,” Netflix plans to produce more such interactive content. During his keynote at the FICCI-Frames conference in Mumbai, VP of content Todd Yellin explained that new interactive approaches could include, for example, a romantic comedy in which viewers determine whether characters get together. Yellin told the crowd that “Bandersnatch” is “a huge hit” in India and “around the world, and we realized, wow, interactive storytelling is something we want to bet more on.” Read more

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Read more

Microsoft debuted its AI Business School, offering instructional videos and case studies to help business executives create and implement AI within their companies. The school, which is similar to such guides as Andrew Ng’s AI Transformation Playbook, grew out of three years of conversations with customers already implementing AI, as well as the company’s own experiences. Microsoft vice president of AI marketing and productization Mitra Azizirad said the guide will focus on strategy, culture, technology basics and AI ethics. Read more

Four years after launching its program to allow outside developers to write apps for Alexa, Amazon’s voice system has some 80,000 “skills” — but no huge hit. In fact, most people with Alexa-enabled smart speakers still use them only to listen to music or make simple requests. That compares to Apple’s App Store and the Google Play Store, each of which are home to over 550,000 apps, many of which have been huge successes for developers. But voice-centric apps are challenging to build and don’t appear to attract consumers. Read more

Senator Elizabeth Warren (D-Massachusetts) aims to be the Democratic Party’s candidate for the 2020 U.S. presidential election, but she just alienated Silicon Valley when she proposed to break up tech companies that generate more than $25 billion in online revenue. Her rationale is that companies such as Amazon, Facebook and Google have become too big and too powerful, squashing small businesses and innovation, and more focused on their financial well-being than “the broader interests of the American people.” Read more