In the process of updating the Joint Strategic Plan for Intellectual Property Enforcement to help combat online piracy, the government’s IP czar Vishal Amin has sent out a call for input. The Motion Picture Association of America has suggestions, chief among them that Internet service providers be forced to take more responsibility for referral traffic from piracy sites. Currently, under the law, ISPs are regarded as neutral networks, but the MPAA wants them to play a role in filtering copyright-infringing content. Read more

DAZN, thus far an ad-free sports-streaming service, plans to introduce advertising, but in a format that will prevent the annoyance of frequently repeating ads. This format — called “ad frequency” — can replay the same ad six times within a three-hour game, said DAZN Group executive chairman John Skipper, a former ESPN president. His new model, which will debut in the next six to eight months, will focus on sponsored content and product placement. DAZN targets sports deals to be the “exclusive over-the-top provider.” Read more

Amazon is training Alexa to speak like a newscaster, a feature that will roll out in a few weeks. The new speaking style is based on Amazon’s neural text-to-speech (NTTS) developments. The new voice style doesn’t sound human, but does stress words as a TV or radio announcer would. Before creating this voice, Amazon did a survey that showed that users prefer this newscaster style when listening to articles. The new voice is also an example of “the next generation of speech synthesis,” based on machine learning. Read more

Snapchat’s Discover section now features a new channel called “Shop & Cop” that offers an e-commerce experience powered by Shopify. The new channel allows consumers to shop without having to leave the app. It is curated by Snapchat, but features Shopify merchants selling their products. Black Friday and Cyber Monday served as the launching pad for rolling out the feature while offering special bargains. Coco and Breezy, Gymshark, Kylie Cosmetics and Drake’s merchandise shop TourLife are among the 20 brands that have already signed on. Read more

YouTube’s global head of music Lyor Cohen recently published an op-ed in the U.K.’s Music Business Worldwide redoubling YouTube chief executive Susan Wojcicki’s impassioned blog posts against the EU Copyright Directive’s Article 13. He insisted that, under Article 13, “artists, labels and the entire music industry … will make less money from YouTube, not more” and that “emerging artists will find it harder to be discovered and heard on the global stage.” The music industry has rebutted his arguments. Read more