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T-Mobile Buys Layer3, Prepares to Debut Streaming Service

T-Mobile US is buying Layer3 TV, a streaming pay-TV distributor, to launch its own pay-TV streaming service. In doing so, T-Mobile, the third largest wireless carrier (by subscribers) in the U.S., joins a growing host of other companies, such as Sony, Dish and YouTube, that aim to lure cord-cutters to their streaming services. Some of those efforts have been successful; AT&T, for example, now has one million subscribers to its DirecTV Now streaming service, which debuted last year and is priced as little as $35 per month. Read more

Twitch Signs Pact With NBA to Stream Minor League Games

Amazon-owned Twitch, the destination for eSports broadcasts, inked a deal with the NBA to stream up to six minor league games per week this season, beginning Friday, December 15. The NBA G League games on Twitch will feature interactive statistics overlays and a co-streaming option for some Twitch personalities to provide commentary, as well as a fan loyalty program. The G League games, which will have in-stream ads, will also offer subscriptions for viewers to receive custom emotes for group chat and other perks. Read more

Twitter Displays View Counts to Encourage More Video Posts

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Read more

VR and AR Expected to Further Redefine Experiences at CES

Virtual reality, augmented reality and immersive experiences crossed over the apex of the hype curve and are now tracking the slope of enlightenment as they develop into niche market applications or pivot into location-based entertainment. Resolution, frame rate, horizontal and vertical field of view in the HMDs (head mounted displays), and head and body tracking technology, have all improved over the last year with further advances expected next month at CES 2018 in Las Vegas. This applies equally to next generation HMDs, projection, and heads-up approaches to immersive experiences. Read more

Samsung and Amazon Join Forces to Stream HDR10+ Video

Amazon and Samsung have partnered to begin streaming videos in the high dynamic range format HDR10+ on the latter’s premium QLED and UHD TVs. Reported by Yonhap News, Samsung said it will be the first time that HDR10+ content will be available via a streaming service. Samsung and Amazon first announced their intent to rely on the HDR10+ open standard in April. Netflix also just announced that it is considering adding support of the HDR10+ standard. Netflix currently supports HDR10 and Dolby Vision HDR standards. Read more

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