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TikTok Tests a Feature That Tags Videos with Shopping Details

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Read more

YouTube TV Expands NBA League Pass Choices in Multiview

To the appreciation, if not delight, of sports fans, Google is allowing YouTube TV subscribers to exercise more choice in what games to watch in their multiview windows. YouTube TV offers the option of watching up to four different sporting or news events simultaneously on a single screen. However, it doesn’t allow endless free choice, but presents combination options. Users complained and Google responded by serving up more multiview combinations to choose from, but stopped short of generating customizable multiplex streaming feeds for each user. Read more

Canon Could Begin Shipping Chip Stamping Machine in 2024

Canon is gearing up to begin shipping its new nanoimprint lithography chipmaking machines, possibly this year. The equipment — which uses a stamping process Canon says will be cheaper and more energy-efficient than ASML’s light-based extreme ultraviolet (EUV) technology — could be a disruptor in a market dominated by the Dutch company. Such machines, essential in manufacturing semiconductors, imprint circuitry onto silicon wafers in patterns that can be thousands of times thinner than the width of a human hair. Foundries TSMC, Samsung Semiconductor and Intel rely on ASML’s EUV machines in the manufacture of high-end chips. Read more

Microsoft Q2 Profits Surge 33 Percent Driven by AI and Cloud

Microsoft profits were up 33 percent year-over-year to $21.9 billion in the quarter ending December 31, its fiscal Q2 for 2024. The quarterly growth was the company’s strongest in more than two years. Executives credited it to excitement about artificial intelligence services and the resulting demand for cloud services including Microsoft Azure. Earlier this month, Microsoft achieved a $2.89 trillion market valuation, overtaking Apple as the world’s most valuable public company, and this week it surged past $3 trillion. Revenue was $62 billion for the quarter, up 18 percent. Read more

Hulu Is Joining Netflix in Cracking Down on Password Sharing

Hulu has revised its Terms of Service in an effort to ban password sharing amongst friends and family members outside of a subscriber’s primary personal residence. Hulu has been announcing via email that subscribers will have until March 14 to comply. According to the revised Terms of Service: “If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement.” The move by Hulu follows what has been reported as a successful crackdown on password sharing by Netflix in addition to a record number of subscribers in the fourth quarter. Read more

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