McDonald’s is buying Dynamic Yield, an Israeli startup decision-logic technology company, for $300+ million with the aim of better personalizing its menus. The technology will let restaurants vary their electronic menu displays depending on the weather, time of day or regional preferences — and suggest meal add-ons. McDonald’s serves about 68 million customers every day, the majority of whom use the drive-thru window. Chief executive Steve Easterbrook has pushed technology to drive sales and lift the company’s profile. Read more

The European Union adopted a strict online copyright law requiring technology companies to ink licensing agreements with authors, musicians and news publishers. The goal is to force technology platforms to proactively remove unlicensed copyrighted content from their sites, rather than respond to thousands of complaints by copyright holders. Lobbying leading up to the vote was vigorous. While media companies are celebrating the move, the new law is a blow to companies such as Google and Facebook, as well as free speech advocates. Read more

The Federal Trade Commission ordered Comcast, Verizon, AT&T and other broadband providers to file reports within 45 days on why and how they collect consumer data and if they allow consumers to block such collection. The federal agency’s chair Joseph Simons said the move was “the first shot out of the box” in an investigation into the collection and use of personal data, with the potential aim of creating enforcement rules and helping Congress develop legislation on data privacy. Simons also promised more action. Read more

Google is forming the Advanced Technology External Advisory Council (ATEAC), an external eight-member advisory group to “consider some of the most complex challenges [in AI],” such as facial recognition and fairness. The move comes about a year after Google issued a charter stating its AI principles, and months after Google said it would not provide “general-purpose facial recognition APIs” before the ATEAC addresses relevant policy issues. The advisory group will hold four meetings in 2019, starting in April. Read more

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Read more