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Video Game Platforms Turn Into Venues for Concerts, Movies

During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Read more

Google Plans Changes to How Long It Holds on to User Data

Google disclosed that it had changed its policy regarding how long it will hang on to users’ search data. Last year, the company introduced an option that allowed users to automatically delete data related to Internet searches, requests made to Google Assistant and location history after three months or 18 months. Beginning now, Google’s default policy is to automatically delete location history, voice recordings and web/app activity on new accounts after 18 months. The settings on existing accounts will remain the same. Read more

Deloitte Study Warns Growth in Streaming Subs May Not Last

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Read more

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Read more

Nvidia, Mercedes-Benz Build AI-Powered Self-Driving System

Nvidia and Mercedes-Benz collaborated on an AI-enabled in-vehicle computing system, powered by Nvidia’s Drive AGX Orin and set to launch in 2024. The new system will be able to automate driving of regular routes and, via an over-the-air-in-car system, allow drivers to download in-car safety, convenience, entertainment and subscription apps and services. Drive AGX Orin relies on a system-on-chip built of 17 billion transistors that integrates with Nvidia’s graphics chip architecture and Hercules cores. Read more

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