By
Debra KaufmanJuly 9, 2021
On October 8, Nintendo will debut a new $350 Switch, the first major hardware upgrade to the console originally introduced in 2017 for $299. Available in time for holiday season sales, the new Switch will feature a larger 7-inch OLED screen and 64GB of onboard storage, double the original, as well as improved audio and an adjustable stand and dock. What consumers will not find, however, is an upgrade to a 4K display, a highly anticipated feature that would match the console offerings from Microsoft and Sony. Read more
By
Debra KaufmanJuly 8, 2021
ByteDance-owned TikTok revealed that over the coming weeks it would introduce the ability to share videos of up to three minutes on its platform. TikTok debuted with 15-second videos and later expanded to 60-second videos. TikTok product manager Drew Kirchhoff said the longer videos will give creators “the canvas to create new or expanded types of content … with the flexibility of a bit more space.” With 100 million monthly active users in the U.S., TikTok is now facing competition from Instagram Reels and Snapchat’s Spotlight in an evolving video landscape that could impact the streaming wars. Read more
By
Debra KaufmanJuly 8, 2021
Since Apple began requiring apps to get user permission to track them, Branch Metrics found that less than 33 percent of iOS users opted in. Ad prices aimed at iOS users have fallen and those aimed at Android users have risen, which the digital ad community warned Apple about. Now, ad buyers are deploying iOS ad spending in less targeted ways and the lack of user data also reduces the efficacy of Facebook’s ad-targeting tools. Apple only sells ads in a few of its apps and doesn’t take a cut of third-party iOS app revenue. Read more
By
Debra KaufmanJuly 8, 2021
The Defense Department stated that the contract for the Joint Enterprise Defense Infrastructure (JEDI) project “no longer meets its needs,” canceling a highly contentious $10 billion cloud computing contract awarded to Microsoft. In January, the department warned Congress that it would do so if a federal court agreed to hear whether former President Trump used his influence to award the contract to Microsoft over its rival Amazon. Such a suit, it pointed out, would result in a lengthy court cost and unacceptable delays. Instead, the Pentagon announced a new cloud program. Read more
By
Debra KaufmanJuly 7, 2021
Amazon founder Jeff Bezos is stepping down as chief executive of the e-commerce and tech giant, elevating Andy Jassy, former head of the company’s web division, to the CEO position, making it one of the most high-profile executive swaps in years. But behind the scenes, more change has roiled the company with numerous executives departing in the last 18 months, many after working there for years. That’s unusual because many of Amazon’s top staffers started with the company in its earliest days, became wealthy via stock, and were considered loyal lifers. Read more