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CES: Nvidia Optimizes Studio Laptops for Creatives, VFX Pros

Citing laptops as the fastest-growing PC platform, Nvidia is doing its part to ensure gamers and creators can keep up, unveiling 160 new models equipped with its GeForce RTX GPUs at CES 2022. More than 100 of them are AI-powered Nvidia Studio laptops, optimized for creatives and VFX professionals. After four years in beta, Nvidia is making its Omniverse platform free to individuals and introducing cloud-based collaboration capability as the company stakes its claim on creating for the multiverse. Omniverse lets creators use different typically incompatible software packages in one workflow in real time. Read more

CES: An Update on the U.S. Rollout of ATSC 3.0 NextGen TV

ATSC president Madeleine Noland presented a “virtual tour” of NextGen TV at CES 2022, where it is again located in the Las Vegas Convention Center lobby. She revealed that, in addition to three displays showing off NextGen TV’s improved visuals, audio and interactivity, ATSC will also highlight products from Gaian Solutions, LG Electronics, Pearl TV, Samsung, Sony and Sinclair Broadcast Group. She also interviewed three executives on their NextGen launches and other activities from 2021 as well as their upcoming plans for 2022. Read more

CES: Lawmakers Grapple with 5G as Deployment Continues

Deploying 5G spectrum through rural America has national security and social equity implications, say legislators struggling to keep up with rapid technology changes as the government allocates $65 billion to broadband through 2021’s Infrastructure Investment and Jobs Act. Although 5G is here when it comes to cell phone communication in dense areas, there are unmet mobile needs that range from farming to emergency response and the build-out is big business. The FCC’s 3.45-3.55 GHz mobile spectrum auction in Q4 2021 raised $22.5 billion for the Treasury Department. That follows $80.9 billion raised in a C-band auction early last year. Read more

CES: Case Studies on How Gaming Tech Can Improve Health

Much has been written on how gaming can be an incentive to change behavior. But can it also be used to clinically improve health outcomes? Lygeia Ricciardi, founder and chief executive of AdaRose — “a community of powerful women who are maximizing self care, health and wellness” — gathered executives at CES who said their companies have successfully used gaming to improve health for numerous use cases including pain reduction, aid in concentrating, lower drug reliance and more medical compliance as well as generally improved levels of well-being. Read more

CES: Stakeholders Debate the Complex Issues of Privacy 3.0

During CES this week, CTA senior vice president of political and industry affairs Tiffany Moore led a discussion on the contentious issues surrounding privacy in an evolving digital landscape. With her, former FTC acting chair Maureen Ohlhausen was joined by Asad Ramzanali, legislative director to Representative Anna Eshoo (D-California), and Dr. Carlos Nunez, ResMed chief medical officer. Ohlhausen noted that the FTC is the primary agency tasked with privacy issues, based on a 1938 law passed by Congress prohibiting “unfair and deceptive acts or practices.” Read more

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