In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Read more

Elon Musk revealed on Thursday he has brought in investors willing to supply $7 billion toward his Twitter buyout. On Friday, he and Twitter were sued by a Florida pension fund seeking to prevent the Tesla CEO’s proposed $44 billion takeover. Prince Alwaleed bin Talal of Saudi Arabia has reportedly agreed to roll his existing $1.9 billion stake into a Musk-controlled Twitter. The fresh endorsement reverses the Saudi’s stance last month, when he tweeted “I don’t believe that the proposed offer by @ElonMusk ($54.20) comes close to the intrinsic value of @Twitter given its growth prospects.” Read more

Apple, Google and Microsoft have joined forces in a rare intercorporate collaboration to create passwordless sign-in technology that relies on smartphones to sign-in. The tech giants announced last week that they are coordinating support for the passwordless sign-in standard, developed by the World Wide Web Consortium (W3C) and the FIDO (Fast Identity Online) Alliance. As a result, by the end of the year users of any of the three operating systems should be able to sign-in to any app or website when using supporting browsers from their nearby device. Read more

Twitter has entered into a deal with FOX Sports, which will create and distribute exclusive content on the social platform for all upcoming FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 tournaments. Appearing at the IAB NewFronts this week, Twitter also talked-up new and expanded deals with media partners NBCUniversal, E! News, Condé Nast, Essence and Sean “Diddy” Combs’ Revolt Media. The NewFronts announcements are important for Twitter, which accepted a buyout offer by Elon Musk that has some advertisers worried. Read more

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Read more