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W Magazine Tests New Features Enabled by AR Technology

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Read more

Facebook Takes New Tack by Approving Social App in China

Facebook has made several efforts over the years to encourage China to lift the 2009 block against its social platform and many of its apps. In May, the company approved a photo-sharing app called Colorful Balloons that doesn’t have the Facebook name attached but is similar in look, function and feel to Facebook’s Moments app. According to an unnamed source, a local Chinese company debuted the app without any hint of a Facebook affiliation. China imposes strict censorship on the Internet, including on news websites and apps. Read more

Rovio Said to Be Planning a $2B IPO as Early as Next Month

Finland-based Rovio Entertainment Oy, maker of the “Angry Birds” mobile games and movie, is said to be planning an IPO valued at $2 billion as early as September. “A listing would test investors’ appetite for entertainment software, a group whose shares have declined an average of 18 percent from their offer prices following IPOs this year,” reports Bloomberg, citing social gamer King Digital Entertainment (creator of “Candy Crush”) and South Korean publisher Netmarble Games (maker of “Lineage” and “Stone Age”) as examples. A successful IPO for Rovio could help finance “The Angry Birds Movie 2,” slated for a 2019 release. Read more

Advertisers Follow YouTube Viewers to Living Room TV Sets

An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Read more

Microsoft’s New Version of Windows 10 Boosts Power, Speed

Microsoft’s new Windows 10 Pro for Workstations, its latest version, is aimed at use on high-end hardware and features the company’s Resilient File System (ReFS), a server-grade file system; NVDIMM-N support for persistent memory; SMB Direct for faster file sharing; and support for hardware with up to 4 CPUs and 6TB of memory. That compares to previous, standard versions of Windows 10, which support up to 2 CPUs and 2TB of memory. The new version also supports Intel Xeon and AMD Opteron processors. Read more

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