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Pandora Launches Beta Version of Podcast Genome Project

With over half-a-million podcasts today, discoverability is often difficult for consumers. To make the process easier, Pandora has come up with its algorithm-based Podcast Genome Project, first announced a year ago and just released in beta. Pandora rose to success with its initial Music Genome Project, and the Podcast version is similar, in that it uses more than 1,500 tags to create a recommendation engine. Also similar to the Music Genome Project, the Podcast Genome Project relies on humans as an adjunct to the algorithms. Read more

Instagram Star: What It Takes to Build and Maintain a Career

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Read more

Audi, Disney to Demo Media for Autonomous Vehicles at CES

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Read more

AT&T to Roll Out Three Tiers of Streaming Service Next Year

AT&T announced it plans to introduce three tiers of a new streaming video service to launch in beta by the fourth quarter of 2019, although pricing and details have yet to be revealed. The WarnerMedia service, intended to take on Netflix and other streaming competitors, will offer movies and TV shows from Warner Bros., Turner and HBO. In the future, the unnamed service is expected to feature licensed content from additional media companies. The venture is part of AT&T’s larger plans to pursue areas outside of its core businesses following the company’s acquisition of Time Warner. Read more

U.S. Rights Groups Propose Website-Blocking to Halt Piracy

Blocking piracy sites became controversial in the U.S. with SOPA (Stop Online Piracy Act), which although it had support of both parties and dozens of government, consumer and union organizations, was seen as a threat to free speech. A second proposal (PIPA) also met fierce resistance, culminating in a widespread service blackout by Google, the English Wikipedia and 7,000 other smaller websites. Both bills were shelved, but now, the issue is being raised in the U.S. due to success in website-blocking in Europe. Read more

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