CBS Beefs Up its Portfolio with Acquisition of TV Guide Digital

CBS announced on Friday that it has wholly acquired TV Guide Digital, whose assets include TVGuide.com and TV Guide Mobile applications. CBS purchased the remaining 50 percent of TV Guide’s digital assets from Lionsgate (although terms have not yet been disclosed). The site and apps will join the growing collection of CBS Interactive properties, where the digital group hopes they will help attract a larger audience in addition to advertisers. Continue reading CBS Beefs Up its Portfolio with Acquisition of TV Guide Digital

Networks Develop New Strategies for Second Screen Content

TV networks are producing second screen content related to their original programming in an effort to attract viewers who are increasingly turning to their smartphones, tablets and laptops. The content — which typically includes videos, photos, games and trivia — is intended for viewers who multitask with their mobile devices. According to Nielsen, more than 40 percent of American consumers use their phones or tablets each day as they watch TV. Continue reading Networks Develop New Strategies for Second Screen Content

News Corp. to Launch Social Network for Wall Street Journal

News Corp. is planning a social networking expansion of its Wall Street Journal website, which will transform the site into a platform intended for more than simply delivering news. Lex Fenwick, CEO of Dow Jones, described the company’s plans during an investor day earlier this week. The focal point of the platform is a feature called WSJ Profile, which allows users to post what is essentially a digital resume and features social functions that could compete with LinkedIn. Continue reading News Corp. to Launch Social Network for Wall Street Journal

D11 Conference: Mary Meeker Presents Internet Trends Report

It’s that time of year again. Internet analyst Mary Meeker, general partner at venture capital firm Kleiner Perkins Caufield & Byers, presented her annual Internet Trends report in California yesterday. Speaking at the D: All Things Digital conference in Rancho Palos Verdes, Meeker noted there are now 2.4 billion worldwide Internet users. Mobile usage is rapidly expanding, while the Internet is becoming more social and content rich. In the future we should anticipate wearable computing devices, connected cars, drones and other new platforms. Continue reading D11 Conference: Mary Meeker Presents Internet Trends Report

D11 Conference: Facebook COO Discusses New Android App

At the D: All Things Digital conference in California yesterday, Facebook COO Sheryl Sandberg suggested it would take time to get Facebook Home on track. While acknowledging problems with Facebook’s new Android application, she remains optimistic about the company’s vision for a mobile experience. She stated that “Facebook Home is version one of a very large transformation” and suggested that progress is “going to be a long road.” Continue reading D11 Conference: Facebook COO Discusses New Android App

Theater Owners Pursue Guidelines to Shorten Movie Trailers

The National Association of Theater Owners is proposing a new approach to marketing that will include limiting the running time of movie trailers. The controversial move, which is reportedly part of an effort to provide exhibitors with more control over how movies are marketed inside their cinemas, would reduce trailers to two minutes (30 seconds shorter than the norm). Theater owners have argued that trailers can be too long and often reveal too much of a movie’s plot. Continue reading Theater Owners Pursue Guidelines to Shorten Movie Trailers

Smosh: First YouTube Channel to Hit 10 Million Subscribers

In January, comedy channel Smosh became the top YouTube channel when it surpassed Ray William Johnson. It then became the first channel to hit 8 million subscribers, and then 9 million. Created by Anthony Padilla and Ian Hecox under the Alloy Digital umbrella, Smosh became the first to reach eight-digits yesterday with 10 million subscribers. The rapid growth of the channel reflects the recent explosion in popularity of online video. Continue reading Smosh: First YouTube Channel to Hit 10 Million Subscribers

Facebook Responds to Activist Concerns About Hate Speech

Facebook acknowledged yesterday that its systems have failed to effectively identify and remove hate speech, particularly in regards to gender-based issues. The announcement was made in response to pressure from feminist groups that want to ban a growing amount of text and images that promote violence against women. Facebook has promised to make a number of changes, including new employee training and measures of user accountability. Continue reading Facebook Responds to Activist Concerns About Hate Speech

CNN BuzzFeed to Launch Today: Targets 18-34 Demographic

In its effort to become a news destination for young adults, BuzzFeed announced it will debut “CNN BuzzFeed” today, a new YouTube channel based on CNN reporting. It plans to feature current and archival content (about three videos a week to start), designed for sharing via social media platforms. BuzzFeed already has several YouTube channels, but the CNN partnership marks its most comprehensive with a traditional media company. Continue reading CNN BuzzFeed to Launch Today: Targets 18-34 Demographic

Phone Companies Begin Selling Customer Data to Marketers

Major phone companies have begun selling data related to their subscribers’ locations, travels, interests and Web browsing habits. The availability of such data provides a long-anticipated and powerful tool for marketers, but not surprisingly raises a number of privacy concerns. Mining data for profit marks a shift in the relationship between carriers and subscribers, similar to what is typically expected today with services such as Google and Facebook. Continue reading Phone Companies Begin Selling Customer Data to Marketers

Advertising: Twitter Amplify Will Target Social TV Viewers

Twitter is capitalizing on the growing trend of television viewers using social media while watching TV. Its new product called Twitter Amplify will allow marketers to match TV advertisements with Twitter commentary by viewers who are watching specific programming. Brands can then forward messages to selected Twitter users who have already watched the TV ads. The company offered a presentation on Twitter Amplify in New York yesterday. Continue reading Advertising: Twitter Amplify Will Target Social TV Viewers

Microsoft Unveils Xbox One, Emphasizes More Than Gaming

As promised, Microsoft announced its Xbox One yesterday, the successor to the Xbox 360 and the company’s eighth generation gaming console. Scheduled for release by the end of this year, the Xbox One will compete with Nintendo’s Wii U and Sony’s upcoming PlayStation 4. While the update touts plenty of power and rich features for gaming, Microsoft is emphasizing the Xbox One as a lifestyle device designed for streaming an array of entertainment media. Continue reading Microsoft Unveils Xbox One, Emphasizes More Than Gaming

Pay TV Operators Time Warner Cable and DirecTV Eye Hulu

The number of potential bidders for Hulu grew late last week when it was reported that Time Warner Cable and DirecTV are both interested in the six-year-old online video site. Other firms that have expressed interest in Hulu include Guggenheim Partners, Yahoo and Peter Chernin’s investment group. The video site — jointly owned by Comcast, Disney and News Corp. — has reportedly been considering a range of strategic options, including a sale. Continue reading Pay TV Operators Time Warner Cable and DirecTV Eye Hulu

Time-Shifting: Video-On-Demand Continues to Gain Traction

As new TV Everywhere initiatives and looming Hulu bids continue to draw media attention, video-on-demand is quietly gaining traction. Despite what The New York Times describes as “past missteps by cable and satellite providers,” an increasing number of TV episodes and movies are becoming available through VOD systems and viewers are taking note. Some cable providers and TV networks recognize a viable future for the time-shifting technology. Continue reading Time-Shifting: Video-On-Demand Continues to Gain Traction

Pinterest: Hollywood Studios May Go Social to Market Films

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Page 107 of 113«...102030...103104105106107108109110111112...»