Disney+, Hulu, Max: Streaming Bundle Coming This Summer

Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.”

According to the press release, “the streaming services will be offered together, providing subscribers with the best value in entertainment and an unprecedented selection of content from the biggest and most beloved brands in entertainment including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., and many more.”

Disney and Warner Bros. Discovery are also teaming with Fox Corporation on a streaming sports bundle that is scheduled to launch this fall. This week, “Disney revealed that Disney Plus and Hulu posted a profit of $47 million for the first time,” The Verge notes.

“Offering this unprecedented entertainment value for fans across all the complementary genres these three services offer, presents a powerful new roadmap for the future of the industry,” added JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery.

“The apps and content from each company will remain separate,” reports Variety. “Disney recently integrated Hulu content into Disney+ for customers who have both services. Note that Hulu already has agreements to sell add-on subscriptions for Max and Paramount Global’s Paramount+ with Showtime.”

As streaming platforms continue to challenge the traditional pay-TV market, “the moves by otherwise competing media companies to partner up on streaming bundles looks like an attempt to reconstitute cable TV,” Variety explains.

“But both Disney and Warner Bros. Discovery have touted the benefits of bundles by boosting engagement and lowering churn. The perk for consumers is typically a discounted price compared with paying for individual services separately.”

Disney and Warner to Offer Bundle of Their Streaming Services, The Wall Street Journal, 5/8/24
Disney, Hulu and Max Streaming Bundle Will Soon Become Available, The New York Times, 5/8/24

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