Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

AT&T Reveals More Info About HBO Max, Debuting in May

AT&T revealed more information about its HBO Max streaming service, scheduled to debut in May 2020. The service, priced at $14.99 per month, will be free for existing HBO and HBO Now subscribers, and premium AT&T customers, and feature shows from TV producer Greg Berlanti and actress/producer Mindy Kaling as well as content from HBO and Warner Bros. movie/TV library, including “Friends” and “The Big Bang Theory.” It is also acquiring streaming rights for shows such as Comedy Central’s “South Park.” Continue reading AT&T Reveals More Info About HBO Max, Debuting in May

Nvidia Introduces Two Next-Generation Shield TV Devices

Nvidia just launched two new Shield TV set-top boxes, making them the third generation after the 2015 debut and 2017 update. The new Shield TV 2019 Editions are both faster and offer a new remote. The Nvidia Shield TV, priced at $149.99, is housed in a new cylindrical form factor, with HDMI and microSD on the top and wired Gigabit Ethernet and power on the bottom. The Nvidia Shield TV Pro, priced at $199.99, maintains its existing design, with an upgraded Nvidia Tegra X1+ SoC, 3GB of RAM, and 16GB of storage. Continue reading Nvidia Introduces Two Next-Generation Shield TV Devices

Verizon Offers Free Disney+ for Unlimited Data Customers

Verizon Communications, the largest U.S. wireless provider, will provide a year of free access to Disney+ for its customers who have unlimited data plans. About half of Verizon’s 100+ million customers currently pay for an unlimited data plan. Disney’s new film and television streaming service will debut November 12 and cost $6.99 per month. Verizon will also offer a year of free Disney+ to its FiOS Internet and 5G home broadband subscribers. Disney+ is one of several new streaming services targeting Netflix’s dominance. Continue reading Verizon Offers Free Disney+ for Unlimited Data Customers

Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

Netflix Remains Confident, Despite Increased Competition

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

Continue reading Netflix Remains Confident, Despite Increased Competition

Hulu Advances Personalization With Like/Dislike Buttons

Ahead of the launch of two new streaming services, Disney+ and Apple TV+, Hulu is taking steps to add more personalization to its platform. After launching an enhanced recommendation engine that takes into account what viewers watch and when, it’s now introducing Like and Dislike buttons that will enable more personal and accurate content recommendations. The new buttons now appear across the Hulu platform. When using a living room device, you’ll see them on the Details page; when using a computer, you’ll see them on the Homepage.

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Hulu Joins the Streaming Competition in Offering 4K Video

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

Continue reading Hulu Joins the Streaming Competition in Offering 4K Video

Netflix Ramps Up Team, Content Ahead of Disney+ Launch

As the November 12 launch of Disney+ approaches, Netflix is aiming to impress in order to stave off the competition. Disney+ will offer a wide range of content, including 7,500 episodes of Disney TV shows, 25 original series, National Geographic specials, 30 seasons of “The Simpsons,” and movies from Disney, Lucasfilm, Marvel and Pixar. Disney will no longer be licensing its content to Netflix. With that in mind, Netflix has been hiring top industry talent and the Netflix Animation team now includes veterans behind numerous successful projects. Continue reading Netflix Ramps Up Team, Content Ahead of Disney+ Launch

Piper Jaffray Research: Teens Prefer YouTube Over Netflix

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

The Consumer Technology Association (CTA), producers of January’s CES tech confab in Las Vegas, recently projected CE trends for 2020 and beyond after updating its semi-annual U.S. Consumer Sales and Forecasts report. According to Variety Intelligence Platform (VIP), a new division of Variety, key takeaways from the report most relevant to the entertainment industry include subscription video streaming services, smart TVs, 4K tech, gaming and 5G Internet (in addition to related networking options and VR/AR products). CTA anticipates consumer tech retail revenue will reach $415 billion in the U.S. next year, up 5.7 percent from 2018.  Continue reading CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

NBCUniversal to Launch Peacock Streaming Service in April

In April, NBCUniversal will introduce its streaming service, dubbed Peacock, and join the ranks of other streaming services to debut in the next few months. Apple TV+ will unveil November 1; Disney+ on November 12, and HBO Max from WarnerMedia, also in April. Peacock will have 15,000 hours of content on both its ad-supported and subscription-based services, including complete seasons of some of its most popular shows. In June, said a source, the company paid $500 million to regain rights to “The Office.” Continue reading NBCUniversal to Launch Peacock Streaming Service in April

Streaming Video Competition Heats Up, Threatens Price War

Major entertainment entities entering the streaming video market have collectively spent $2+ billion on classic TV shows as they jockey for position ahead of a looming battle for dominance. The services, which include Apple TV+, Disney+, WarnerMedia’s HBO Max and, newcomer NBCUniversal’s Peacock, are also busy spending money to sign talent for new original programs. All these services are scheduled to launch between November and April; the activity also points to the potential for a price war. Continue reading Streaming Video Competition Heats Up, Threatens Price War

Apple Showcases Upcoming Devices, Subscription Services

At the Steve Jobs Theater in Cupertino on Tuesday, Apple unveiled three new iPhones and announced the $4.99 monthly fee for its TV+ streaming video offering (to launch November 1) and Arcade video-game service (coming September 19). The iPhone 11 models — starting at prices ranging $699-$1,099 — tout updates such as new colors, improved battery life, more camera lenses, Night Mode for low-light photography, and the option to record video by simply holding down the camera button. The tech giant also unveiled an upgraded 10.2-inch iPad with A10 processor in addition to a new Series 5 Apple Watch featuring more power (starting at $399), while reducing the price of its Series 3 model about 30 percent to a low $199. Continue reading Apple Showcases Upcoming Devices, Subscription Services

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