CBS All Access Will Be Rebranded Paramount+ Early in 2021

ViacomCBS plans to roll out Paramount+, a new version of its flagship streamer CBS All Access, that will take advantage of a larger program catalog created by last year’s merger of CBS and Viacom. Among the original shows exclusive to Paramount+ are “Lioness” from “Yellowstone” creator Taylor Sheridan and “The Offer,” a scripted series about the making of “The Godfather” saga. CBS All Access costs $5.99 per month with ads and $9.99 per month without them, but ViacomCBS didn’t release pricing for Paramount+. Continue reading CBS All Access Will Be Rebranded Paramount+ Early in 2021

Smart TV Makers Want a Bigger Slice of Streaming Ad Market

The COVID-19 pandemic has fueled a shift to streaming media, creating opportunities for TV manufacturers. In late 2019, Vizio TV, one of the biggest TV makers in North America, began selling ads for streaming movies, TV shows and digital videos on its screens. It now wants to build out this new business unit to create a recurring revenue source separate from TV set sales. Sources said that Vizio’s platform revenue this year comes mostly from advertising, which appears to be on track to double year-over-year. Continue reading Smart TV Makers Want a Bigger Slice of Streaming Ad Market

Disney’s Streaming Services Hit 100 Million Subscriber Mark

Disney’s new streaming businesses — Disney+, Hulu and ESPN+ — have now accrued more than 100 million subscribers worldwide. With the release of blockbuster “Hamilton” on Disney+, that service hit 60.5 million subscribers after only nine months. That was a (low-end) number that Disney originally hoped to achieve at the end of five years. Disney has also announced that it would release its $200 million feature “Mulan” on Disney+, on a premium basis rather than movie theaters, in the U.S., Canada and parts of Europe. Continue reading Disney’s Streaming Services Hit 100 Million Subscriber Mark

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Streaming Services Raise Fees, Edging Toward Cable Prices

The monthly cost of numerous streaming services is moving closer to those of cable and satellite services. Google is raising the price of its basic YouTube TV package from $50 per month to $65, a 30 percent jump, and sports-centric fuboTV is raising its standard monthly price from $55 per month to $60. Google said the higher price is due to higher programming costs, and fuboTV’s rate is going up when Disney-owned channels, including ESPN, join the lineup in August. Skinny bundles from AT&T TV Now, Dish Network’s Sling TV and Hulu + Live TV have also gone up in price since the beginning of 2019. Continue reading Streaming Services Raise Fees, Edging Toward Cable Prices

Deloitte Study Warns Growth in Streaming Subs May Not Last

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Continue reading Deloitte Study Warns Growth in Streaming Subs May Not Last

Streamer HBO Max Offers Wide Range of Movies, TV Shows

AT&T launched HBO Max this week, with a plan to spend $4.5+ billion on the streaming platform over the next few years. AT&T, which hopes to sign up 50 million HBO Max subscribers by 2025, bought Time Warner for $85.4 billion in 2018 with the idea of creating a significant streaming platform. HBO Max, which costs $15 per month, offers 10,000 hours of programming, including HBO series “Game of Thrones” and “Succession” as well as Warner Bros. hit TV shows such as “Friends” and “The Big Bang Theory.” Continue reading Streamer HBO Max Offers Wide Range of Movies, TV Shows

Scener Offers Virtual Theater and Video Chat for HBO, Netflix

WarnerMedia’s HBO has partnered with Seattle-based Scener to allow HBO Now and HBO GO subscribers to create a private virtual theater, including video chat, for up to 20 people. Scener already allows co-viewing for Netflix accounts. This is HBO’s first significant partnership with an online co-viewing platform. Scener co-founder Joe Braidwood said the company saw a “crazy surge in demand” for the product with the COVID-19 pandemic. The partnership, which began in March, includes a new design for the site and update for Google Chrome browsers. Continue reading Scener Offers Virtual Theater and Video Chat for HBO, Netflix

Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

TiVo Stream 4K Offers Cord-Cutters Live TV, Streaming Apps

TiVo launched Stream 4K, its first device that focuses on streaming video. The Stream 4K dongle, which plugs into HDMI and hangs from the bank of the TV set, was announced at CES 2020 and is shipping today for $50. It uses Google’s Android TV system to access Netflix, Amazon Prime Video, YouTube and other familiar apps and provides 4K resolution, Dolby Atmos sound and Dolby Vision HDR if available from the app. Stream 4K will compete with Amazon Fire TV Stick 4K and Roku Streaming Stick+. Continue reading TiVo Stream 4K Offers Cord-Cutters Live TV, Streaming Apps

‘Trolls’ Sequel Tests PVOD Model While Theaters Are Closed

“Trolls World Tour,” produced by DreamWorks Animation and distributed by Universal Pictures, was due to release in movie theaters on April 10. But when the coronavirus pandemic closed theaters, Universal decided to release it as a $19.99 digital rental on platforms including Apple TV, Amazon and Comcast’s Xfinity. Three weeks later, “Trolls” has generated almost $100 million, more than the original 2016 movie. That has encouraged Universal execs to consider digital release as a real alternative to postponing a theatrical release. Continue reading ‘Trolls’ Sequel Tests PVOD Model While Theaters Are Closed

While Streaming Services Surge, a Number of Hurdles Loom

Streaming video is in high demand, as millions of people sheltering at home seek entertainment. According to a poll of 2,000 people by The Wall Street Journal and the Harris Poll, Americans spent $37 per month on streaming services in March, up from the $30 they spent in November. Amazon Studios chief operating officer Albert Cheng calls the rising metrics “jaw-dropping.” The Walt Disney Company is also experiencing a bump, with its Disney+ signing up 50 million global subscribers within five months of launching. However, existing and emerging services face a mounting recession and delayed productions. Continue reading While Streaming Services Surge, a Number of Hurdles Loom

Streamer Quibi Is the Most Downloaded App on Its First Day

Short-form streaming video service Quibi (“quick-bites”) launched on Monday and, according to App Annie, had 700,000+ iPhone and Android downloads, making it the most downloaded app that day in the nation. App Annie also revealed that Quibi was No. 2 in entertainment apps for the iPhone on Monday from 3:00 am to 2:00 pm (the No. 1 app during that period was TikTok). App Annie director of market insights Amir Ghodrati stated that this was “a strong start for a brand-new app without an established brand or content.” Continue reading Streamer Quibi Is the Most Downloaded App on Its First Day

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