Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

Amazon’s upcoming $109.99 Kindle Kids Edition features a six-inch e-ink display, adjustable front light and long battery life. The device, whose hardware is identical to the entry-level Kindle that costs $20 less, offers cases and wallpapers that appeal to young people. A two-year guarantee will replace a broken unit. Amazon also provides a one-year subscription to its FreeTime Unlimited, which gives access to curated e-books within a walled garden. When the year is up, subscriptions range from $2.99 to $9.99 per month. Continue reading Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

Ad-Supported YouTube Originals to Be Free For Everyone

YouTube has released new details regarding its previously announced transition to ad-supported free content to be made available via YouTube Originals. According to a statement from the YouTube team: “New YouTube Originals series, movies, and live events released after September 24, 2019 will be made available to non-members to watch for free, with ads. For series, members will get immediate access to every episode of a new season, while non-members will have to wait for each new episode to be released.” Continue reading Ad-Supported YouTube Originals to Be Free For Everyone

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

On September 14, Amazon will end ad-free viewing on Twitch Prime, which has been complimentary since it was launched two years ago as a benefit for Amazon Prime subscribers. Twitch Prime has since evolved into its own thriving platform, featuring free games, in-game prizes for some titles and a monthly channel subscription credit that the user can award to a streamer of his/her choice. These perks will remain despite the end of ad-free viewing. Amazon is positioning the change as a way to better support creators. Continue reading Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

T-Mobile Teams With Pandora and Live Nation for Music Perks

T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation. Continue reading T-Mobile Teams With Pandora and Live Nation for Music Perks

Netflix Teams With SiriusXM on New Comedy Radio Channel

Streaming video giant Netflix is making a move into satellite radio by launching a commercial-free comedy channel with satellite-radio broadcaster SiriusXM. The two are partnering on a new radio channel dubbed “Netflix Is a Joke Radio” that will draw content from Netflix’s growing library of comedy programs. Netflix also plans to produce original content. The channel will serve as a promotional tool for Netflix’s stand-up specials and ideally drive some of SiriusXM’s 33 million subscribers to the streaming video service. The channel is expected to launch in January 2019. Continue reading Netflix Teams With SiriusXM on New Comedy Radio Channel

YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify Readies New Free Version, Acquires Licensing Platform

According to sources, Spotify is working on a version of its free music service that would be easier to use on mobile phones. The rationale is likely that, after just going public, the Stockholm-based company now needs to grow its user base. The free service is also a springboard for the company’s paid service, which, although services less than half of its user base, generated 90 percent of last year’s 4.09 billion euro revenue. By the end of 2017, Spotify had 157 million users, of which 71 million were paid subscribers. Continue reading Spotify Readies New Free Version, Acquires Licensing Platform

Facebook Builds Watch Audience with WWE and Vice Series

Facebook is building audiences for its new Watch video platform with a strategic series of deals and productions. The social media platform nabbed exclusive rights to “Mixed Match Challenge,” a 12-episode 20-minute live weekly show from WWE that it will begin streaming on January 16 in the U.S. only. The ad-free series is an elimination, tag-team tournament that matches male and female stars from “Raw” and “SmackDown Live.” Facebook also ordered three original weekly series from Vice Media, all of them unscripted. Continue reading Facebook Builds Watch Audience with WWE and Vice Series

GameMine Inks Distribution Partnership With Mobile Carriers

Los Angeles-based GameMine has inked distribution partnerships with five international mobile carriers, enabling direct billing of game subscriptions through mobile plans. With the partnerships, the carriers’ subscribers will have access to GameMine’s more than 400 games, all of them unlocked, ad-free and available for iOS and Android devices. Among the involved carriers are Movistar in Spain, Orange in Egypt, and TIM, Vodafone and Wind Tre in Italy, with a combined mobile subscribership of more than 150 million people. Continue reading GameMine Inks Distribution Partnership With Mobile Carriers

Twitter Launches Marketer-Defined Advertising for Periscope

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

AMC Planning a New Streaming Service for Cable Subscribers

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

Anime Strike: Amazon’s First Branded Subscription Channel

Amazon is launching Anime Strike, its first on-demand subscription service for Amazon Channels, available in the U.S. to Prime members for $4.99/month. The channel will offer more than 1,000 ad-free series episodes and movies, including same-day-broadcasts from Japanese series including “Scum’s Wish” (“Kuzu no Honkai”) and “Blue Exorcist: Kyoto Saga” (“Ao No Exorcist: Kyoto Fujouou-hen”). Also featured will be older anime titles including “Paprika,” “Tokyo Godfathers” and “Magical Girl Lyrical Nanoha StrikerS.” Continue reading Anime Strike: Amazon’s First Branded Subscription Channel

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