Prime Originals Head to Amazon Freevee, Fire TV Goes FAST

Amazon Freevee, formerly IMDb Freedive and then IMDb TV, is getting more than 100 Amazon Original programs from Amazon Prime Video. The ad-supported free streaming service will release the new original series and movies throughout the year. Some of the series will be limited to a few teaser episodes designed to drive customers to Amazon Prime. Amazon SVP of ad products and tech Colleen Aubrey touted this and other reveals at New York’s IAB NewFronts in the context of brands using Amazon’s ad-supported streaming TV solutions to reach an average monthly audience of more than 155 million viewers in the U.S.

Popular Amazon titles will be available in May, writes TechCrunch, noting that “other Originals will be released each month, offering advertisers access to Freevee’s audience across devices, including Fire TV.”

Amazon revealed “the Freevee Originals FAST channel currently available on Freevee has been rebranded Amazon Originals,” writes Variety, noting “the channel now features a curated selection from both Freevee and Prime Video in a live channel format.”

Amazon Prime teasers on Freevee will include the first three episodes of some of its new series. TechCrunch says the titles “will continue to be available for streaming on Prime Video without ads.”

Amazon also announced that Fire TV, which recently surpassed 200 million units sold worldwide, is adding a new FAST service called Fire TV Channels, which “in addition to consolidating access to categories like news, sports, and lifestyle” is “adding a dedicated travel category, as well as new content from the NHL, Xbox, and TMZ.”

The big advertiser push follows an Amazon earnings report that revealed Amazon is harnessing an ad geyser that sprayed $32 billion in 2022 sales.

In other news, Amazon Live will now produce shoppable live-stream content with publishers and media brands, in addition to its popular influencer content.

Amazon Debuts Free, Ad-Supported Streaming Channels Just for Fire TV, TechCrunch, 5/1/23

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