Consumer Privacy Concerns May Affect Future of Digital Ads

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

Snap Unveils New AR Features for Advertisers, Pushing Trend

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

Roku Q1 Results Exceed Wall Street Expectation for Revenue

In Q1, Roku reported a 35 percent jump in active accounts, to 53.6 million, with revenue up 79 percent year-over-year to $574.2 million, beating Wall Street analysts’ expectation of $490.6 million. Those analysts also predicted that Roku would lose money in Q1 but instead it reaped an operating income of $75.8 million, up from $55.2 million in the red a year ago. Platform revenue increased 101 percent to $466.5 million. Total streaming hours on all Roku devices also reached 18.3 billion hours, a 49 percent YoY increase. Continue reading Roku Q1 Results Exceed Wall Street Expectation for Revenue

Linux Foundation to Host Open-Source Magma Project for 5G

In 2019, Facebook developed open-source network software Magma to help in the speedy, efficient buildout of mobile networks. Now Magma is poised to bring together the software and hardware sides of 5G. Magma provides a software-centric distributed mobile packet core and tools for automating network management that integrates with the existing back end of a mobile network. Importantly, it also meshes with new 5G networks as well as existing LTE networks, which makes it easier to enhance and build mobile networks at scale. The Linux Foundation will now work with groups to host the next stage of Magma’s evolution using a vendor-neutral governance framework. Continue reading Linux Foundation to Host Open-Source Magma Project for 5G

CES: Advertisers Need Better Measurement to Embrace OTT

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Amazon Music Offers Free Podcasts, Develops New Programs

Amazon Music now offers 70,000+ free podcasts and is also developing new podcast programming, making it the latest streaming music service to dive into the genre. Although the field is dominated by Apple Podcasts and Spotify, Amazon executives believe its offering will be competitive because it will be able to bring in new podcast listeners, especially via its Echo home speakers. Amazon’s free podcasts are available for all of its Music tiers and debuted first in the United States, United Kingdom, Germany and Japan. Continue reading Amazon Music Offers Free Podcasts, Develops New Programs

Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Members of the U.S. Senate and House of Representatives sent a letter to the Federal Trade Commission urging it to investigate how the mobile advertising industry tracks consumers without their knowledge via digital display ads. The covert practice, known as “bidstream” data, enables the collection of sensitive information about consumers that is then packaged and sold by data brokers. Meanwhile, Google released “Ads Transparency Spotlight,” a Chrome extension to inform consumers about how advertisers are targeting them. Continue reading Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

YouTube Sees Leap in Viewership, Yet Decline in Advertising

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Broadcast TV Programmers Move Upfronts to Online Platforms

Due to concerns regarding the coronavirus, broadcast TV programmers have canceled their in-person Upfront pitches to advertisers, scheduled for May in New York City. Viacom’s CBS, NBCUniversal, Fox Corp. and ABC parent Disney are calling off their annual stage shows, although advertisers will still seek to ink deals with them. NBCUniversal’s chair of advertising and partnerships Linda Yaccarino noted that, “this year’s Upfront presentation will ensure everybody’s safety, while allowing us to give fans and marketers a preview of the upcoming season.” Continue reading Broadcast TV Programmers Move Upfronts to Online Platforms

E3 Joins Growing List of Canceled Media & Technology Events

The Entertainment Software Association announced that E3 2020, slated for June 9-11 in Los Angeles, has been canceled. “After careful consultation with our member companies regarding the health and safety of everyone in our industry — our fans, our employees, our exhibitors and our longtime E3 partners — we have made the difficult decision to cancel E3 2020,” explained ESA in a statement. “Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation.”  Continue reading E3 Joins Growing List of Canceled Media & Technology Events

Google Chrome to Adopt New Coalition for Better Ads’ Rules

Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

G/O Media Faces Autoplay Ad Pushback and Exiting Staff

To boost impressions for Farmers Insurance Group, G/O Media — publisher of the (former Gawker Media) sites including Deadspin and Gizmodo — began showing sound-on automatic video ads on article pages. Employees pushed back against the process, believing that it would drive away users. Meanwhile, at Deadspin, when its owners instructed journalists to only cover sports, the interim editor-in-chief refused and was fired. An estimated nine veteran journalists quit in protest against the unpopular move. Continue reading G/O Media Faces Autoplay Ad Pushback and Exiting Staff

Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

Media Companies Look to Expand Podcasting Outside U.S.

Acquired by iHeartMedia, the podcast “Stuff You Should Know” is now on track for global expansion. The podcast, which has been downloaded more than a billion times in the last 11 years, tackles topics as diverse as artificial sweeteners, time zones and deepfakes. As part of the expansion, iHeartMedia will make “Stuff You Should Know” and five other podcasts available next year in French, German, Hindi, Portuguese and Spanish. Last year, the radio broadcaster bought StuffMedia, the studio that produces the podcast, for $55 million. A number of other media companies are also taking a global approach to podcasting. Continue reading Media Companies Look to Expand Podcasting Outside U.S.

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