Universal Signs New Streaming Deals with Peacock, Amazon

Starting next year, Comcast’s streaming service Peacock will begin to show movies from sister company Universal Pictures, sidestepping a long-time deal with HBO for initial TV rights. The 2022 movies — which will reach Peacock no more than four months after theatrical release — include the next “Jurassic World” and the new “Halloween” movies. In addition, Amazon has signed a multiyear deal with Universal to bring the studio’s movies to Prime Video and IMDb TV following their four-month runs on Peacock. Under the new deal, Universal movies will be available on Amazon for 10 months and then return to Peacock for another four months. Continue reading Universal Signs New Streaming Deals with Peacock, Amazon

Amazon OTT Businesses Reach 120+ Million Monthly Viewers

Amazon’s over-the-top businesses (including IMDb TV, Twitch, live sports and Amazon’s News app among others) have grown to 120+ million monthly viewers. The free, ad-supported IMDb TV, which is getting a mobile app, has seen its viewership rise 138 percent year-over-year, making it a rival to similar ad-supported streamers including Fox’s Tubi, ViacomCBS’s Pluto TV and Roku’s The Roku Channel. Amazon’s exclusive rights to NFL’s “Thursday Night Football” will begin a year earlier than originally planned, with the 2022-2023 season. Continue reading Amazon OTT Businesses Reach 120+ Million Monthly Viewers

New NFL Deal Is Part of Amazon’s Plans to Increase Content

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Continue reading New NFL Deal Is Part of Amazon’s Plans to Increase Content

Viewers Turn to Xumo and Other Ad-Supported VOD Services

Despite the focus on successful subscription streaming services such as Netflix, Amazon Prime Video and Disney+, free ad-supported TV services have actually been growing at a faster clip. AVOD (ad-supported video on demand) or FAST (free ad-supported TV) is flourishing largely via large media companies. Fox’s Tubi, ViacomCBS’ Pluto TV and Xumo, now owned by Comcast, are all performing well. Xumo has skyrocketed 2.5 times, reaching 24 million U.S. monthly active users. Comcast acquired Xumo in February 2020 from Panasonic and Meredith Corp. Continue reading Viewers Turn to Xumo and Other Ad-Supported VOD Services

Amazon Seeks Exclusive Licenses to Add IMDb TV Content

Amazon, which is increasing its investment in IMDb TV, an ad-supported streaming service for movies/TV, is now asking content creators for exclusive licenses, according to sources. An example of this is its contact with Vice Media to make a deal for Emmy-winning “Vice News Tonight,” recently canceled by HBO. The tech company also now offers an upfront license fee for “some type of exclusivity,” as opposed to its earlier model of only sharing ad revenue. Some content owners prefer an upfront fee, which is a guaranteed payment. Continue reading Amazon Seeks Exclusive Licenses to Add IMDb TV Content

IMDb Rebrands Its New AVOD Service and Triples Content

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content