Conviva: Streaming Growth Surges in Asia and Latin America

Streaming analytics firm Conviva reports that the global streaming market grew 14 percent in Q2 2022 as compared to the same period last year. Asia and Latin America drove the growth, vaulting 90 percent and 70 percent, respectively. The quarterly Conviva State of Streaming Report noted that North America, the most mature streaming market in the world, grew a modest 5 percent year over year. “As the global streaming industry matures, streaming success is getting more complicated,” Conviva reports, citing as factors device fragmentation and heightened quality expectations in an increasingly ad-supported streaming world. Continue reading Conviva: Streaming Growth Surges in Asia and Latin America

Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Netflix, which said it lost almost one million subscribers in Q2, has been aggressively cutting costs, implementing a variety of measures that range from scaling back its real estate footprint to trimming cloud computing. While the streaming giant says the cuts have not significantly impacted content spending, it has laid off more than 400 employees in 2022 and has begun hiring more junior staff, according to reports. Macroeconomic trends have made belt-tightening common across the industry, but at Netflix it stands in stark contrast to years of explosive growth and free spending. Continue reading Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Netflix Reportedly Bumping Up Ad-Tier Launch to November

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

Walmart+ Subscribers Get Basic Tier of Paramount+ for Free

Walmart is taking a page from Amazon’s playbook and providing its Walmart+ customers streaming video content thanks to a deal with Paramount Global. Walmart+ subscribers will receive an ad-supported Paramount+ subscription as a perk. In addition to helping Walmart keep customers happy, the deal will further Paramount Global CEO Bob Bakish’s stated goal of having 100 million Paramount+ subscribers by 2024. Walmart launched Walmart+ about two years ago charging $98 a year, or $12.95 a month, in exchange for free shipping with online purchases, free grocery deliveries for orders above $35 and discounted prescriptions and gas. Continue reading Walmart+ Subscribers Get Basic Tier of Paramount+ for Free

Netflix Is ‘Shifting Gears, and Fast’ to Roll Out Its New Ad Tier

As Netflix pivots to add a lower-priced ad-supported tier, it is taking on its biggest challenge since shifting to streaming from its DVD-by-mail model, observers say, noting that the move to integrate advertising puts Netflix, once a disruptor, in the position of playing catch-up with rivals that have already adapted their business models to include less expensive, ad-supported options for consumers. Netflix hasn’t disclosed pricing for its ad-supported tier, but it will presumably be below the $9.99 fee for its least expensive ad-free tier. Reports are beginning to surface, however, as to ad rates, and they’re not cheap. Continue reading Netflix Is ‘Shifting Gears, and Fast’ to Roll Out Its New Ad Tier

Netflix ‘Better Than Expected’ Q2 Results Include $6B Profit

Netflix is “relieved” over a loss of nearly one million subscribers, according to The New York Times, which proclaims “disaster has been averted” in time for Q2 reporting. Despite the largest subscriber losses in the company’s 25-year history, defections fell short of the two million Netflix had projected in its Q1 guidance. Netflix, now standing at about 220.7 million subscribers globally, told investors it hopes during Q3 to reengage as many as one million of the lost, a bullish outlook considering austerity measures that included layoffs during the first half of the year. Continue reading Netflix ‘Better Than Expected’ Q2 Results Include $6B Profit

Netflix Names Microsoft as Sales and Tech Partner for Ad Tier

After much speculation, Netflix has revealed it has chosen Microsoft to help with configuring and launching an ad-supported subscription tier. Netflix announced plans for the new tier in April, explaining that a partner might be brought in to accelerate the effort and fuel innovation. Microsoft will supply ad-placement technology and ads served on Netflix will be exclusively booked through the Microsoft platform. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters explained in a statement. Continue reading Netflix Names Microsoft as Sales and Tech Partner for Ad Tier

HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans

As Netflix strategizes its rollout of a cheaper, ad-supported subscription tier, industry analysts are citing HBO Max data to predict the plan will be a win for the streaming service. A survey by Insider Intelligence says that 67 percent of HBO Max subscribers are opting for the $14.99 per month ad-free streaming tier, while 28 percent have chosen the $9.99 ad-supported tier. Launched in June 2021, the economy tier offers access to the same movie and series content, but is capped at 1080p and without the convenience of downloading for offline viewing. Continue reading HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans

Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Netflix, which has been struggling to get its financial house in order against headwinds that include a 70 percent stock decline in the first half of 2022, plans to keep expanding in the Asia-Pacific region, where it continues to add subscribers and enjoy growth in line with its 2020 to 2021 performance. The streaming media and production company has laid off 450 employees since its disappointing Q1 report in April, when CFO Spencer Neumann said the company would be “pulling back on some of our spend growth across both content and non-content.”  Continue reading Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Disney Reports Strong Revenue and Subscriber Growth for Q2

Disney+ outperformed its subscriber goals, helping The Walt Disney Company to 23 percent revenue growth in its fiscal second quarter, ended April 2. “Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services — with 7.9 million Disney+ subscribers added in the quarter and total subscriptions across all our DTC offerings exceeding 205 million — once again proved that we are in a league of our own,” Disney CEO Bob Chapek summarized for investors. Disney+ now reaches 137.7 million subscribers. Continue reading Disney Reports Strong Revenue and Subscriber Growth for Q2

Discovery+ Is First Roku Premium Sub with Ad-Supported Tier

Discovery+ has become the first ad-supported plan among Roku Channel premium subscription offerings. Announcing the deal, Roku and Warner Bros. Discovery said Discovery+ brings 70,000 episodes of network shows and more than 200 originals to become the largest vertical library on The Roku Channel. Discovery+ on Roku TV will cost $7 per month for the ad-free version and $5 per month with ads. Both options are available now, with a 7-day free trial. The deal marks Roku’s first premium subscription for a video-on-demand tier supported by ads. Continue reading Discovery+ Is First Roku Premium Sub with Ad-Supported Tier

Netflix Considers Advertising Model as Subscribers Dip in Q1

Netflix has confirmed it is considering an ad-supported tier. The news follows speculation at SXSW, and coincides with a quarterly subscriber loss, the company’s first in more than a decade. As a result, “revenue growth has slowed considerably,” reads its Q1 shareholder letter, attributing the lag to “relatively high household penetration” that includes a “large number of households sharing accounts.” Combined with a COVID-induced streaming bubble followed by exploding competition and costs, the landscape has changed, and Netflix is contemplating how to change with it. Continue reading Netflix Considers Advertising Model as Subscribers Dip in Q1

Amazon Rebrands Its IMDb TV Streaming Service as Freevee

Amazon Studios’ free streaming service IMDb TV has been rebranded Freevee as part of a global expansion. The ad-supported video on demand (AVOD) platform has in the past two years tripled its monthly active users, with growth driven by “rapid distribution across living room devices and mobile, an increasing slate of originals, frequently updated library of licensed content and more than 60 channels,” according to Amazon. Following a successful launch in the UK last September, Freevee will launch in Germany this year and plans to expand original programming by 70 percent in 2022. Continue reading Amazon Rebrands Its IMDb TV Streaming Service as Freevee

YouTube Joins the Free, Ad-Supported Streaming TV Market

YouTube recently announced that it plans to offer full seasons of ad-supported streaming TV series free of charge, a first for the Google video platform. The move will put YouTube in competition with a growing number of free streaming services such as IMDb TV, Peacock, Plex, Pluto TV, The Roku Channel, Tubi and Xumo. U.S. consumers can expect more than 4,000 free episodes to start, with up to 100 additional film and television titles to be added each week. The popular video site already offers more than 1,500 free, ad-supported movies, so the television content is expected to serve as a vital expansion of its streaming options. Continue reading YouTube Joins the Free, Ad-Supported Streaming TV Market

Disney+ to Roll Out Ad-Supported Plan in U.S. Later This Year

Streaming video service Disney+ plans to introduce an ad-supported subscription tier in the U.S. later this year, with plans to expand the tier internationally in 2023. While the company has yet to announce pricing or specific launch dates, the AVOD plan will cost less than the current $7.99-per-month ad-free version. According to the entertainment giant, the new ad-supported offering is part of a larger goal to attract 230-260 million subscribers globally by the close of Disney’s 2024 fiscal year. Streaming leaders such as Netflix and Amazon Prime Video do not currently offer ad-supported options. Disney’s Hulu does offer an ad-supported streaming plan. Continue reading Disney+ to Roll Out Ad-Supported Plan in U.S. Later This Year