FotoKem VP and principal color scientist Joseph Slomka led a SMPTE webinar yesterday on “Clarifying High Dynamic Range,” detailing his experiences in working with HDR productions. High dynamic range is “gaining traction in both the consumer and professional aspects of motion pictures,” notes SMPTE, but “there are differences of opinion even in its definition and ways to approach it.” Slomka described HDR’s impact on perception of resolution and depth as well as pitfalls in production, post production and display. Continue reading SMPTE Webinar Details the Strengths and Challenges of HDR

New media companies that attracted an entire demographic away from traditional television are making a counterintuitive move by producing TV programs, often in partnership with networks and other Hollywood players. BuzzFeed, Vice Media and Huffington Post are among the companies now inking deals with HBO, A+E Networks, Comcast’s Universal Studios and Hearst Television. One big reason why is that new media purveyors have to meet expectations of sky-high valuations, and TV is a more predictable revenue stream than online video. Continue reading New Media Companies Lured to TV by Revenue Opportunities

Facebook continues to up its game with video, this time with a dedicated Videos tab, which, for now, is only being shown to a handful of users. Experts following Facebook aren’t surprised, since the social media site has been increasing its use of video over several years, currently placing up to 5 billion videos in users’ feeds, among other video-centric features. The increased use of video and its built-in user base may put Facebook on track to become a serious competitor with YouTube. Continue reading Facebook’s New Videos Feed Poised to Compete with YouTube

Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed

Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share

The Entertainment Merchant’s Association is offering ETC members a 50 percent discount on registration to its Digital Media Pipeline conference, taking place October 14 at the Skirball Cultural Center in Los Angeles. This year’s event — which runs $198 with the discount — will focus on the delivery of digital entertainment, including electronic sell-through, transactional VOD, subscription VOD and ad-supported VOD. Studio execs, digital retailers and service and tech providers will discuss the latest trends in online entertainment. To take advantage of EMA’s offer, visit the Non-Member Registration page and enter Discount Code 904. Continue reading ETC Members Offered Major Discount on Digital Media Pipeline

Vimeo, the IAC-owned video platform, is now investing in its first original programs. Since its launch, Vimeo has served as a platform for creatives to sell or rent content directly to fans. Vimeo is now funding three projects: the second season of “The Outs,” which debuted online in 2013; a stand-up comedy special featuring Bianca Del Rio, and a short film, “Darby Forever,” from “Saturday Night Live” cast member Aidy Bryant. Vimeo says the new model is also intended to encourage other creators to post content on the site. Continue reading Video-Sharing Site Vimeo Bankrolls First Original Productions

While streaming services continue to invest in original series to attract new subscribers, the SVOD battle over TV rights has also been heating up. Amazon, Hulu and Netflix are competing for the exclusive rights to stream popular shows that first air on television. A number of new deals have been announced in recent weeks, including Amazon picking up USA Network’s “Mr. Robot,” Hulu getting Fox’s “The Last Man on Earth,” and Netflix signing ABC’s “How to Get Away with Murder” and CW’s “Jane the Virgin.” Most recently, Viacom extended its licensing agreement with Hulu. Continue reading Hulu Doubles the Amount of TV Content it Licenses from Viacom

The European Union’s highest court, the European Court of Justice, dealt a blow to the American tech industry yesterday when it struck down the international Safe Harbor agreement that previously allowed companies to move digital information between the EU and the U.S. The pact allowed companies to transfer data such as social media updates and online search histories. However, the court ruled that Safe Harbor was flawed since the U.S. government used it to access the online information of Europeans, an issue that was raised by NSA whistleblower Edward Snowden. Continue reading European Court Rules Data Transfer Pact with U.S. is Invalid

The deep connection between streaming music services and ticket sales is becoming increasingly clear. Streaming not only introduces an artist’s music to potentially millions more listeners, but makes it easy for fans to learn about upcoming concerts. Some experts believe that in the not-so-distant future, fans will actually be able to purchase tickets to local concerts within the streaming music service. That’s good news for musicians who, although they get a small percentage of record sales, are making real money from touring. Continue reading Streaming Services, Artists Forge Ties Based on Data, Touring

While ethical questions can be raised in regards to ad-blocking, the advantages seem obvious. All those ads clutter up the page, slow down load times and eat up battery life, say proponents of ad-blocking software. Over four days, staffers from The New York Times tested ad-blocking apps Crystal, Purify and 1Blocker on their iPhones, and “measured how much the programs cut down on Web page data sizes and improved loading times, and also how much they increased the smartphone’s battery life.” The results favored ad-blockers for mobile devices. Continue reading Ad-Blockers Improve Load Times, Battery Life and Phone Bills

Nielsen, long the dominant player in audience measurement data for media companies and advertisers, now has competition. Recently, comScore, which measures consumer Web activity, made an all-stock purchase of Rentrak, which monitors set-top box data for information on consumers’ TV viewing habits. Nielsen, however, countered with its “total audience measurement tool,” which is slated to roll out by the end of 2015. Nielsen has been criticized as being slow to address media consumed on digital platforms. Continue reading TV Metrics Space Heating Up Between Nielsen and comScore

Internet users are typically more engaged when accessing websites and social platforms that include photos and videos. Marketing firm Shift, for example, notes that readers are five times more likely to click an embedded link if a tweet includes an image. As a result, companies are now developing software solutions for sifting through the millions of online images in an effort to help brands, advertisers and e-commerce players identify what draws viewers. EyeEm Mobile and Neon Labs are among those looking to enhance the power of online visuals. Continue reading Companies Develop Tools for Sifting Through Online Images

In an effort to build its user base, Twitter is thinking about tweaking one of its signature features: the 140-character limit on tweets. Although the new feature is in the planning stages and no Twitter executive would comment on any new plan, the idea of going beyond 140 characters is no surprise, having been debated for many years. In June, the company overrode the 140-character limit on private messages, signaling an openness to new rules. Interim chief executive Jack Dorsey is seen as likely to endorse change. Continue reading Twitter May Lift 140-Character Limit, Aimed at Mainstream Use

YouTube is debuting shopping ads that expand the ability to link to retailer’s websites from user-generated videos. The Google-owned company has already let advertisers link from their YouTube videos to their own websites. But now, anyone who shoots a YouTube video can opt in to a program that will create links to retailer websites for products highlighted in videos. The new feature is a response to the growing trend of user-generated product reviews and tutorials, and also adds shopping to the video-centric site. Continue reading YouTube to Promote Links Between User Videos and Retailers