Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Yahoo announced early this morning that it has agreed to pay $1.1 billion for Tumblr, the six-year-old blogging site that touts more than 100 million users, but little in the form of revenue. While Tumblr users have already expressed concerns that the site could end up cluttered with ads, Yahoo CEO Marissa Mayer promises “not to screw it up.” The deal marks the largest social acquisition in years, surpassing last year’s $1 billion purchase of Instagram by Facebook. Continue reading Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Upfronts: USA Network Unveils Screen Unification Strategy

We recently reported that networks such as ABC, TBS and TNT will be offering new apps that reflect the multi-platform TV Everywhere strategy so prevalent at last week’s Upfronts in New York. USA Network is making a similar move with its “screen unification strategy” that synchronizes the viewing experience across TV, online and mobile. USA, which unveiled its plans on Thursday, will begin rolling out the new initiative in early June. Continue reading Upfronts: USA Network Unveils Screen Unification Strategy

Machinima App for Xbox Live: Reaching Beyond YouTube

Successful YouTube channel Machinima recently launched an app for Xbox Live. The move is notable for the video entertainment channel, which is already available on iOS and Android apps, since it marks the first significant expansion to a distribution network beyond YouTube. Additionally, it marks the first time that Microsoft has introduced an app in all 41 of its global Xbox Live markets simultaneously. Continue reading Machinima App for Xbox Live: Reaching Beyond YouTube

Google Cries Foul Over New Windows Phone YouTube App

Google has sent Microsoft a cease and desist letter, demanding that the YouTube app for Windows Phone be removed from the Windows Phone Store by May 22nd. The letter alleges that the app, unveiled just over a week ago, blocks advertising and allows local downloads of content, both clear violations of YouTube’s terms of service. The application was authored by Microsoft, without consultation or collaboration with Google. Continue reading Google Cries Foul Over New Windows Phone YouTube App

ESPN and Twitter Expand Collaboration with Video Clips

ESPN plans to post sports-related highlight videos on Twitter in the coming year. Sports fans can expect clips from soccer matches leading up to the World Cup, college football and the X Games. The videos will be made available on Twitter’s site and mobile apps shortly after the live television broadcasts. The collaboration is part of a bigger movement by TV networks and the microblogger to discover new approaches to advertising revenue. Continue reading ESPN and Twitter Expand Collaboration with Video Clips

Twitter: Branded Vines Shared More Than Branded Videos

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos

TV Networks Face Unprecedented Challenges in Digital Era

As the upfronts roll out this week in New York City, television networks are facing new challenges: prime time ratings for major broadcasters have been dropping, ad spending is increasingly turning to cable, original programming from the likes of Amazon and Netflix are creating more competition, government regulators are seeking changes to spectrum allocation, and startups like Aereo may impact the subscription revenue of stations. Continue reading TV Networks Face Unprecedented Challenges in Digital Era

Facebook in Talks to Purchase Mobile Navigation Startup

Social giant Facebook is in discussions to acquire mobile navigation service Waze, according to people familiar with the matter. The purchase price has been reported by some outlets as high as $1 billion, which would rival the amount Facebook paid last year to purchase mobile photo-sharing service Instagram. The Waze acquisition would provide Facebook with the opportunity to efficiently deliver local ads and content to its 1.1 billion users. Continue reading Facebook in Talks to Purchase Mobile Navigation Startup

New Model: YouTube Launches Paid Subscription Channels

Google’s YouTube yesterday unveiled its much anticipated paid-subscription channels, that will enable some of its video content partners to charge a monthly fee for access to programming. The channels could become a new revenue stream for the video site and its content partners. The subscription model has attracted producers who have been seeking an option to YouTube’s online advertising model. Continue reading New Model: YouTube Launches Paid Subscription Channels

Digital NewFronts: Disney Interactive Announces New Series

The theme for Disney’s presentation during last week’s Digital Content NewFronts in New York City was “the art of interactive storytelling.” Disney Interactive announced 10 new online original series and the forthcoming “Story” app that helps parents share user-generated stories online. The company also promoted its successful YouTube ventures and a music deal with Vevo. Continue reading Digital NewFronts: Disney Interactive Announces New Series

Google Readies Subscription Service for YouTube Channels

Google is reportedly getting ready to launch an à la carte subscription service for some of YouTube’s video channels, as part of an initiative to finance a wider range of content and secure an additional revenue stream. According to those familiar with the plan, the move will initially include as many as 50 “specialist” channels, which will be available to viewers via subscriptions for as little as $1.99 per month. Ad Age reported earlier that YouTube would look to keep 45 percent of subscription-based revenue. Continue reading Google Readies Subscription Service for YouTube Channels

YouTube Lowers Ad Prices as Viewership Numbers Grow

As Google’s YouTube continues its momentum with over one billion viewers per month, content choices are expanding and the site is attracting more advertisers. However, YouTube is facing competition from other online video sites such as Yahoo. Recently, the site lowered its prices for advertisements, but remains confident as Google CEO Eric Schmidt claims the “the future is now” for YouTube. Continue reading YouTube Lowers Ad Prices as Viewership Numbers Grow

Twitter Ads Service Now Available for All U.S. Businesses

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Media Companies Compete for Ad Dollars at NewFronts

An array of companies that produce digital online content are offering presentations, parties, goody bags and more this week in New York City as part of their efforts to draw advertising dollars from marketers and agencies. Similar to how the TV upfront season works, media companies presenting at the Digital Content NewFronts are pulling out all the stops to showcase new series and programming ventures for Madison Avenue. Continue reading Media Companies Compete for Ad Dollars at NewFronts

Digital NewFronts: IAB Report Says Online Video on the Rise

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise