Mobile App Traffic During Prime Time TV Hours on the Rise

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

Online Video News Channel HuffPost Live Coming to Cable

The Huffington Post has finally found a cable TV home for its eight-month-old Internet video channel, HuffPost Live. Starting in mid-May, HuffPost Live will air on Mark Cuban’s AXS TV (previously known as HDNet) daily from 10:00 a.m. to 4:00 p.m. Some of the online interactivity is expected to be emulated by showing online comments on the side of the TV screen, and an app will later encourage viewers to submit comments. Continue reading Online Video News Channel HuffPost Live Coming to Cable

Coca-Cola Goes All Digital with Focus on Teens and Mobile

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Facebook Pursues Agencies to Launch Video-Ad Business

If its large asking price is met, Facebook could turn its anticipated video-ad units into a more-than-$4 million daily business right from the start. While all the details are not yet finalized, Facebook has been trying to sell agencies on the idea, attempting to secure accounts for the first slots which are to be available in June or July, according to executives. While the price tag is a concern, there is also a question regarding the possible backlash from users. Continue reading Facebook Pursues Agencies to Launch Video-Ad Business

Twitter Pursuing Deals to Host Television Content and Ads

Twitter is reportedly close to reaching partnerships with TV networks that would bring video content and advertising to the social site. Talks are underway with Viacom, Comcast and NBCUniversal, say sources, who note that the deal with Viacom would allow the micro-blogger to host TV clips on its site and sell ads alongside them. The push for TV coincides with Twitter’s expansion into music discovery and sharing with its new mobile app. Continue reading Twitter Pursuing Deals to Host Television Content and Ads

COPPA Changes Could Affect Mobile Game Development

The Federal Trade Commission has made changes to the COPPA laws in regards to the definition of a “children’s app.” Changes to the online privacy rules will go into effect July 1, with an emphasis on data collection practices, which could mean that requesting information or images from mobile devices could be viewed as a violation. Several developers are scaling back on game production in order to avoid being penalized by the FTC. Continue reading COPPA Changes Could Affect Mobile Game Development

New Facebook Ad Strategy May Cause Privacy Concerns

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns

Snapchat and Fleeting Messaging Apps Grow in Popularity

Led by the popular photo-sharing app Snapchat, a number of startups are challenging the belief that everything one posts online is destined to be online for eternity. Even social networking giant Facebook recently released a Snapchat-like feature called Poke, which enables users to send notes, pictures and videos to their friends that dissappear after an allotted amount of time. Continue reading Snapchat and Fleeting Messaging Apps Grow in Popularity

Proposed Bill Gives Consumers Access to Personal Data Info

California Assemblymember Bonnie Lowenthal (D-Long Beach) has introduced AB 1291, an update to California law that intends to broaden the definition of personal data and make information more accessible to consumers. The “Right to Know Act” would force businesses to inform customers what data is being used and where it is being shared on the Web. The bill comes after increased lobbying efforts from privacy groups. Continue reading Proposed Bill Gives Consumers Access to Personal Data Info

HitBliss: Earn Free Shows and Movies by Watching Ads First

HitBliss is offering consumers a new way to watch movies and television online — by working for it. The new model allows consumers to watch video ads of their choosing in exchange for earnings that can be used to view programming for free, without interruption. Katherine Boehret of the Wall Street Journal tested the service over the past week and found it to be a refreshing change compared with other video-watching alternatives. Continue reading HitBliss: Earn Free Shows and Movies by Watching Ads First

Nuance Bets that Mobile Ads Will Soon Be Talking to You

Voice technology continues to take on more tasks including search, text entry and device control, and now Nuance thinks voice technology could play a significant role in mobile advertising via talking ads. On Monday, the company announced a venture with advertising agencies, ad networks and publishers, in an effort to test if mobile ads featuring voice interaction provide more engagement than traditional banner ads. Continue reading Nuance Bets that Mobile Ads Will Soon Be Talking to You

Google Glass: Second Screen and Advertising Opportunities

The hype behind Google Glass continues to grow, as tech bloggers scramble to test the new device and ad agencies become excited by its possibilities. After Google presented the public with the Glass Explorer program, in which early adopters had the chance to pay $1,500 to try a pair, the company received so many submissions it closed the program earlier than expected. The device has potential for second screen applications and augmented ads. Continue reading Google Glass: Second Screen and Advertising Opportunities

Marketing Exec Defends the Crucial Role of Social Media

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media