Facebook Mobile Development More Attractive to Advertisers

Facebook’s growth in mobile advertising revenue contributed in part to a surprising second quarter return this year. The social network’s large user base and scalable mobile advertising platforms have become major attractions for advertisers. The company has been taking advertisers more seriously in ad platform development and is working closely with them to understand their needs. As a result, advertisers are becoming more comfortable with Facebook. Continue reading Facebook Mobile Development More Attractive to Advertisers

Advertising Giants Merge in Effort to Fend Off Silicon Valley

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Advertising: TV Keeps Majority and Display Internet Grows

Television remains in the majority for advertising spending in the first quarter of 2013, according to a Nielsen report. Television advertising has 59 percent of total spending and 3.5 percent of global growth. Newspaper and magazine ad spending has declined in this period. In contrast, display Internet advertising spending has grown significantly at 26.3 percent. Growth in Internet ads was strongest in non-U.S. markets in Q1. Continue reading Advertising: TV Keeps Majority and Display Internet Grows

Companies Can Target Viewers While They Tweet on Shows

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

‘Favoriting’ on Twitter is More Discreet than Re-Tweeting

The “favorite” feature in Twitter allows users to mark a tweet and keep it, such as a bookmark in a Web browser. When favoriting, it signals the originator that it has been marked, without a public acknowledgement in a feed. Favoriting is also another way to affirm the value of a tweet, but can also be tracked, which is what Favstar is doing. The company monitors favorites, and ranks tweets and their creators by the favorites that they generate.

Continue reading ‘Favoriting’ on Twitter is More Discreet than Re-Tweeting

Google Serves Quarter of Internet Traffic in North America

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Hulu Changes Focus To Original Series with ‘The Awesomes’

Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

Apple Pitches Ad-Skipping Tech for its Proposed TV Service

Apple has been in discussions with cable companies and television networks for more than a year regarding licensing agreements for a new service that would allow viewers to access live and on-demand television via an Apple set-top box or TV. In recent discussions, the company reportedly told media execs it hopes to offer a premium version that enables viewers to skip ads. According to people briefed on the discussions, Apple would compensate networks for the lost revenue. Continue reading Apple Pitches Ad-Skipping Tech for its Proposed TV Service

Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Report: App Economy Expected to Double in Value by 2017

Research firm AppNation forecasts a dramatic increase in the overall app economy in the U.S. over the next four years. The AppNation report predicts that the combined value of paid apps, app-enabled purchases of goods and services, and in-app advertising will double to $151 billion by 2017. While smartphones and tablets largely drive today’s app economy, innovations with smart TVs and connected cars are expected to help drive future app commerce. Continue reading Report: App Economy Expected to Double in Value by 2017

New Wireless Model: Earn Data Over Time with Aquto App

Boston-based startup Aquto launched this week with an interesting business model, one that allows wireless customers to pay for data by watching ads, taking surveys, downloading apps, or devoting time to a brand. For example, if a consumer views a 30-second ad via the Aquto app, that individual could earn 5 or 10 megabytes, about enough to download some images or check an inbox. Aquto is limited to Vodafone customers in Portugal, but plans to roll out in the U.S. next month with a “very large carrier.” Continue reading New Wireless Model: Earn Data Over Time with Aquto App

Ingress Brings Augmented Reality to Mobile Video Gaming

Google’s internal startup Niantic Labs has created a game called “Ingress” that is still in closed beta release. It is an augmented reality, massive multiplayer video game that uses location-based augmented reality of actual locations as game play. The augmented reality is based on where the player is physically, and adds layers to the game based on the surroundings. “Ingress” also opens up some compelling possibilities for advertisers. Continue reading Ingress Brings Augmented Reality to Mobile Video Gaming

Hulu Owners Call Off Sale, Announce New Investment Plans

The three companies that mutually own Hulu announced on Friday that they would not be selling the video site, bringing an end to months of bidding and speculation. Instead, the current owners of Hulu — 21st Century Fox, Disney and NBCUniversal — explained that they plan to invest $750 million to compete against online video services such as Netflix and Amazon. Until Friday’s announcement, DirecTV with its $1 billion offer was considered by many to be the leading bidder. Continue reading Hulu Owners Call Off Sale, Announce New Investment Plans

Audiam Finds New Ways to Pay Indie Musicians via YouTube

“Love Doctor,” a two-minute acid jazz instrumental is used in about 1,500 YouTube videos that do not pay for the rights to do so. The composer, Scott Schreer, has been working with New York startup Audiam in an effort to share in the advertising revenue associated with the videos. While serving as the Audiam test case, “Love Doctor” and Schreer’s library of 1,700 songs are generating about $30,000 per month for their use on the video site. Continue reading Audiam Finds New Ways to Pay Indie Musicians via YouTube

Carlos Slim Invests in Shazam to Expand its Advertising Biz

The British music identification app, Shazam, recently received a $40 million investment from the world’s second richest man, Carlos Slim. Not known for seeding startups, Slim first made his fortune in the Mexican mobile phone industry, so funding a mobile app company is not farfetched. With Slim’s investment, Shazam is positioned to expand its current services in advertising and looks to grow in new international markets. Continue reading Carlos Slim Invests in Shazam to Expand its Advertising Biz

Page 104 of 113«...102030...100101102103104105106107108109...»