Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content

Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.”

Tubi has a track record of sourcing content from indie distributors and “has established itself as one of the streaming space’s more interesting players by becoming an easily accessible hub for independently-produced features,” writes The Verge, adding that Stubios is “meant to take up-and-coming filmmakers to the next level.”

Stubios is a way to ensure Tubi programming “reflects culture as it is happening,” Tubi CEO Anjali Sud said in an announcement. “Tubi is free entertainment for the cordless generation, and we’re committed to a programming strategy that resonates with younger and diverse audiences.”

According to Sud, Tubi “has the world’s largest library of movies and TV series” and used it to gain insight as to what viewers want to watch.

Stubios, which is open for submissions, will take that to a granular level. The Verge compares the new venture to Kickstarter in that it will give people “the opportunity to pitch their ideas to a broad audience that’s invited to express just how interested they are.” Ideas that garner support will advance to the next stage of production (Tubi supplies contest rules here).

Tubi “has previously bet on upcoming filmmakers, accepting five original scripts from emerging writers through a partnership with ‘The Black List’ last year. However, this is the first time Tubi is calling on viewers to participate in the preproduction process,” notes TechCrunch, which reports Stubio will allow fans “to follow creatives on the Tubi app” beginning later this month.

“Filmmakers can create polls as well as publish behind-the-scenes clips and other short-form videos showing off their work” via the app, explains TechCrunch, adding that successful Stubiorunners who make it to the finish line with a show distributed and promoted on Tubi will be “compensated for their work with an undisclosed, one-time fee.”

Rae, who has transitioned from actress-comedienne to media entrepreneur, will participate in “one-on-one mentor calls,” with ColorCreative providing script and production support, per the announcement.

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