REMINDER: Virtual Production Webinar Slated for This Week

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading REMINDER: Virtual Production Webinar Slated for This Week

Ripple Effect: Webinar Covers Virtual Production Case Study

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:30 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Register today for your virtual front row seat to this important webinar. Continue reading Ripple Effect: Webinar Covers Virtual Production Case Study

Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

Impact Creative Rolls Out App to Connect Writers with Execs

In Hollywood, screenwriters are hired based on personal relationships and past successes but filmmakers Brian Grazer and Ron Howard believe the paradigm needs to change. “Promising writers blow years of their lives trying to get agents and have their work seen by the right people,” said Howard. For two years, their startup, Impact Creative Systems (formerly Imagine Impact) offered an eight-week bootcamp to help writers get their scripts ready to pitch. Now, they’ve added the free-to-join Creative Network app to connect them with executives. Continue reading Impact Creative Rolls Out App to Connect Writers with Execs

Universal Adopts a New Theatrical/Online Distribution Model

During the holiday season, to pump up motion picture theater attendance, Comcast’s Universal Pictures is trying a new distribution model — releasing more movies and making them available sooner for online rental. On December 4, it will release “All My Life” to U.S. theaters, the eighth film slated for domestic release by the end of 2020. That’s almost double its releases during the same period in 2019, and far more than other Hollywood studios. Meanwhile, AMC is offering its theaters for rent, starting at $99.

Continue reading Universal Adopts a New Theatrical/Online Distribution Model

Join the ETC-SMPTE Survey: Artificial Intelligence in Media

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

UK High Court Dismisses Appeal to Classify AI as an Inventor

Under the Patents Act, a UK court ruled that creator Stephen Thaler’s “Creativity Machine” called DABUS could not be an inventor. Thaler appealed, and the UK’s High Court dismissed it, saying an inventor must be a person and not a machine. Thaler, however, insists that DABUS is “fundamentally different from other AI systems,” noting that, via “simple learning rules” it combines “swarms of many artificial neural nets, each containing interrelated patterns spanning some conceptual space … with no predetermined objective.” Continue reading UK High Court Dismisses Appeal to Classify AI as an Inventor

Unions and Studios Agree to New Rules for Safe Productions

Hollywood unions and the Alliance of Motion Picture and Television Producers inked new safety protocols to enable the return of film and TV productions after six months of inactivity due to COVID-19. The Directors Guild of America, the International Alliance of Theatrical Stage Employees, the International Brotherhood of Teamsters, the Basic Crafts unions and the Screen Actors Guild-American Federation of Television and Radio Artists inked the deal after months of negotiation. On June 12th, the unions adopted the “Safe Way Forward” protocols. Continue reading Unions and Studios Agree to New Rules for Safe Productions

CTA Announces All-Digital Experience for January’s CES 2021

The Consumer Technology Association (CTA) announced that its next annual CES confab, scheduled for January 6-9, will be “an all-digital experience” due to the coronavirus pandemic. While prioritizing the health and safety of exhibitors and attendees, the virtual experience promises the usual keynotes and conferences, product showcases, media events, and opportunities for meetings and networking. According to CTA chief exec Gary Shapiro, “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way.” Continue reading CTA Announces All-Digital Experience for January’s CES 2021

Hollywood Uses Streaming Analytics to Collect Audience Data

As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

AMC Prepares to Open Most of its Theaters Worldwide by July

The COVID-19 pandemic has hit AMC Entertainment, the world’s largest movie-theater chain, particularly hard. After registering a $2.2 billion net loss for Q1, it made “virtually no revenue” in the first two weeks of the quarter ending March 30. Now, AMC chief executive Adam Aron says he hopes to get AMC Theatres in the U.S. and U.K. open in July, although he did not specify a date. AMC has 1,000 theaters with 11,000 screens in several countries. In California, 51 counties have been approved to reopen movie theaters as soon as June 12. Continue reading AMC Prepares to Open Most of its Theaters Worldwide by July

California Okays Production for June 12, But Hurdles Remain

California governor Gavin Newsom’s office said that film and television shoots can begin again as soon as June 12. According to the California Department of Public Health, however, the county public health officers must first approve where the film, TV and music productions will take place. Further, everyone on the production must adhere to a detailed guide on how to reduce the risk of COVID-19 transmissions, including the end of craft services’ buffets and strict cleaning measures such as wiping down handheld props after every use. Continue reading California Okays Production for June 12, But Hurdles Remain

Industry Task Force Publishes Guide for Resuming Production

The Industry-Wide Labor-Management Safety Committee Task Force (“The Task Force”) submitted its suggested safety guidelines for the reopening of film, television and streaming industries to New York governor Andrew Cuomo and California governor Gavin Newsom. The Task Force, comprised of studios, guilds and producers, published a 22-page “Proposed Health and Safety Guidelines” white paper that includes the need for cast and crew physical distancing “whenever possible.” Industry leaders based the proposals on discussions with health experts and guidelines issued by the CDC and OSHA.  Continue reading Industry Task Force Publishes Guide for Resuming Production

Executive Spotlight: A Talk With Tony Driscoll of Warner Bros.

For the third week of ETC’s Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting business operations during the COVID-19 pandemic, we had an opportunity to speak with Tony Driscoll, SVP of emerging technology strategy & data services at Warner Bros. Technology. Previously with AT&T, Driscoll is currently responsible for his studio’s strategies involving emerging trends and tech-driven innovation opportunities. He also works in close coordination with the WarnerMedia Innovation Lab. Warner Bros. has been using various technologies for remote collaboration since the offices began closing due to the pandemic in early 2020. We caught up with Tony at his home office. Continue reading Executive Spotlight: A Talk With Tony Driscoll of Warner Bros.

Executive Spotlight: A Talk with Paramount’s Anthony Guarino

Welcome to the second week of ETC’s Executive Spotlight series, in which we interview execs from our member companies about how they are adapting business operations during the global COVID-19 pandemic. Today we have Anthony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures, who explained that his studio had the necessary infrastructure and processes in place to smoothly transition their global archive, mastering and content distribution operations when social distancing went into effect. From the start of the safer-at-home orders, Paramount’s Tech Ops team has effectively worked from home since most of their operating processes utilize software systems that are web enabled. Continue reading Executive Spotlight: A Talk with Paramount’s Anthony Guarino

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