Subscription movie theater ticket sales company MoviePass is taking a cue from fantasy sports with a daily fantasy platform themed around Hollywood. Called Mogul, it has launched in beta with backing from blockchain company Mysten Labs and Hong Kong-based Web3 software company Animoca Brands. Mogul lets users track the performance of fantasy films and compete to climb leaderboards. Players are assigned a budget and given a digital wallet in which to store “studio credits” to fund projects and bet on box office performance. MoviePass says it has more than 400,000 sign-ups for Mogul’s early-access waitlist.

As with fantasy sports leagues — which allow players to act as team managers, assembling a dream team built-around real-world athletes and earning points based on how they perform in actual games — Mogul players act as studio chiefs, spending their in-game currency to hire actors for their projects.

“Users can update their lineup of movie actors each day,” reports TechCrunch, explaining “they then participate in fantasy-style tournaments that last about a week, plus one-on-one competitions and solo challenges.” The competition is built around factors including box office results, reviews and award season profile.

“Built on Mysten’s Sui blockchain, Mogul will give users a way to compete against one another with fantasy-style tournaments and challenges focused on making predictions about films’ critical ratings, awards they might win, and how they perform at the box office,” The Verge writes, adding that “users will be able to win digital collectibles (read: NFTs) and in-game currency, while comparing their rankings on a leaderboard.”

“Over time, Mogul will become more deeply integrated into the MoviePass app in order to better blend ‘ticketing, fandom, and speculation into one seamless entertainment journey,” The Verge explains, citing the MoviePass announcement.

By gamifying the business of moviemaking, MoviePass says it has pioneered an interactive category, “daily fantasy entertainment,” one it says will evolve to eventually include “advanced features such as data-driven competitions, digital collectibles, and rewards-based participation — expanding the fan experience beyond the screen.”

MoviePass co-founder and CEO Stacy Spikes says in the announcement that Mogul is part of a “long-term Web3 strategy” that hinges on “activating a new generation of fans who aren’t just watching movies but influencing the culture and economy around them.”

“People can name more actors than they can probably name sports athletes. So I think there’s a really big market opportunity there,” Spikes tells TechCrunch.