HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

CES 2020: Location-Based AI is Enabling an Efficient Future

Location-based data is key to many of the efficiencies promised in smart, AI-enabled cities. HERE Technologies got its start in location data in 1985 when, as Navteq and later Nokia, its goal was to digitize mapping and pioneer in-car navigation. In 2015, HERE was sold to a consortium of German automakers and currently has nine direct and indirect shareholders. The company now creates 3D maps and other location-based solutions. During CES, HERE senior VP development & CTO Giovanni Lanfranchi described how the company ran a hackathon in Istanbul that challenged ordinary citizens to come up with new location-based solutions. Continue reading CES 2020: Location-Based AI is Enabling an Efficient Future

CES 2020: Conference Sessions Cover Big Ideas and Details

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

CES: Expectations for the Immersive Experience Landscape

When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Continue reading CES: Expectations for the Immersive Experience Landscape

ETC’s Latest Quarterly Newsletter Is Now Available Online

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

Mythical Games Blockchain Strategy Gets $19 Million Boost

Los Angeles-based Mythical Games raised $19 million to pursue its mission of creating games with blockchain and allowing players to benefit via ownership. The company, which has dubbed this strategy “player-owned economies,” is at work on its first game. Javelin Venture Partners was the lead investor, joined by new investors Avon Ventures, Alumni Ventures and Hashed. Galaxy Digital, via its Digital EOS VC Fund and Struck Capital, are other current investors. Mythical Games raised $16 million last year in two rounds. Continue reading Mythical Games Blockchain Strategy Gets $19 Million Boost

GitHub Is Planning a Vault to Preserve Open Source Code

Microsoft’s GitHub revealed plans for the Arctic Code Vault to store open source projects on film with 8.8-million pixel frames. The Vault will be constructed in a decommissioned coal mine in Svalbard, Norway, to preserve TensorFlow, Flutter and other open source software for 1,000 years. Svalbard, also home to a global seed vault, is one of the most northern cities on earth, with permafrost that extends “hundreds of meters” below the surface. GitHub also launched its own official mobile app. Continue reading GitHub Is Planning a Vault to Preserve Open Source Code

ETC Publishes White Paper on Consortium Shared Identity

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

Audius Music Streamer Faces Copyright Infringement Issues

Startup Audius, which relies on blockchain for its music streaming service, has received kudos from many in the industry that agree with the company’s assessment that “music platforms were at their best when they listened to what artists and fans wanted — not corporations or major labels.” Audius is positioning itself as a competitor to SoundCloud, once known as a hotspot for emerging musicians. But Audius has the same problem found on that service: unlicensed content that the company cannot remove. Continue reading Audius Music Streamer Faces Copyright Infringement Issues

Facebook’s Libra Hit by PayPal Pullout, Apple Chief’s Roast

PayPal just pulled out of Facebook’s cryptocurrency initiative Libra, introduced in June. At the time of release, Facebook partnered with 27 companies, including Mastercard, Uber and Visa, as well as PayPal. Libra is designed to be used internationally within Facebook’s own properties, such as Messenger and WhatsApp. Apple chief executive Tim Cook described Libra as a “blatant power grab,” saying that currencies should be the domain of countries and added that Apple had no plans to launch its own digital currency. Continue reading Facebook’s Libra Hit by PayPal Pullout, Apple Chief’s Roast

Tether, Most Widely Used Cryptocurrency, Is Under Scrutiny

Although Bitcoin accounts for 70 percent of all the global digital assets’ market value, Tether is the world’s most widely used cryptocurrency, said CoinMarketCap, which revealed that Tether, despite the fact that it’s market capitalization is 30 times smaller than Bitcoin, has the highest daily and monthly trading volume. Tether surpassed Bitcoin in April and, said CoinMarketCap, has done so consistently since early August, at about $21 billion per day, with monthly trading volume 18 percent higher than Bitcoin’s. Continue reading Tether, Most Widely Used Cryptocurrency, Is Under Scrutiny

BitTorrent Rolls Out Beta Test of Live Mobile Streaming App

BitTorrent introduced a public beta test of its Live Android app (also known as BLive), described as a live streaming app that offers social networking and instant messaging as well as virtual gifting via BTT and TRX, two cryptocurrencies operated by BitTorrent and sister company TRON. BitTorrent will take a cut of 70 percent from these gifts. The company explained that it is initially releasing BitTorrent Live with server-based architecture, but plans to replace it in the future with P2P-based live streaming. Continue reading BitTorrent Rolls Out Beta Test of Live Mobile Streaming App

ETC@USC Shares Video Series From Grand Convergence

The Entertainment Technology Center at USC today announces the release of its latest series, “vETC | The Grand Convergence 2019: Innovation and Integration,” recorded August 27-28 in Technicolor’s Experience Center and Google’s Spruce Goose airship. ETC’s 5th annual virtual conference of significant presentations around emerging technologies and their impact on the M&E industry, the program’s concentration included AI, machine learning, adaptive production, blockchain, immersive media, virtual beings and streaming. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on our YouTube channel. Continue reading ETC@USC Shares Video Series From Grand Convergence

Samsung to Intro Blockchain-Enabled Phone in South Korea

Samsung Electronics is prepping to unveil a Galaxy Note 10 that offers support of the Klaytn blockchain platform created by Ground X Corp., the blockchain affiliate of South Korea’s largest messaging app Kakao. The KlaytnPhone, to be sold exclusively in South Korea, is Samsung’s most significant — although not its first — foray into blockchain. In March, it unveiled some models of the Galaxy S10 and already released Galaxy Note 10 that allowed users to store and use cryptocurrencies through a separate security feature. Continue reading Samsung to Intro Blockchain-Enabled Phone in South Korea

ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

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