Nuconomi CTO Greg Carron, tech and business journalist Molly Wood, and CBS Sports Radio host JR Jackson spoke with Consumer Technology Association Senior VP of Government Affairs Michael Petricone about how they’ve integrated artificial intelligence into their artistic expression. “The synergy of technology and creativity is creating a profound transformation,” explained Petricone. Reporter and climate change investor Wood noted that synergy led to the launch of Molly Wood Media where she uses AI to streamline her process. “I used AI to make myself a cyborg and do everything I want to do as a human being,” she said. “Turns out I don’t need a producer.”

Jackson started his “JR SportBrief Show” on YouTube, built up a big following and now has a show on CBS Radio among his other endeavors. For him, AI is now a way to produce a clip in multiple languages “without having to shoot, edit and produce.”

“The end result is it gives me more inventory and a larger business model,” he said. Other benefits include being able to grow his business without partnerships and revenue splits. “AI is the next superpower,” he suggests.

Carron’s company is working on several projects including e-commerce and managing Shopify stores for entertainment and music brands. “A year ago, I got into AI and I’m digging into creating AI avatars, and doing lip sync, translation and other tools,” he said. “I’ve been blown away by the rapid pace.”

Wood is concerned that, in working with AI, the algorithms might begin to deliver only what it thinks she wants. “Creativity is exposure to new things,” she noted. “I don’t know what I don’t see.”

Ethical considerations are important when using AI tools. “It’s potentially hugely detrimental to small artists,” said Wood. “Someone could have my voice read an audiobook and it would sound possibly indistinguishable from me. We do have to figure out how to handle this.”

Jackson agreed that he didn’t “want people stealing my content or taking replicas of my content without me having any say-so.” “The problem will get bigger, but trying to figure out the solution can take forever,” he believes.

“Violating IP is nothing new,” he added. “If you create something that people want, somebody is going to want to steal it. But with technology, you should be able to put a quicker stop to it.” Carron agreed, pointing to Web3’s blockchain ID as a potential solution.

Everyone agreed that regulations aren’t the answer. “If you put a law in place, it would be out of date tomorrow,” Wood said.