Creatives Are Concerned by Netflix Variable Speed Feature

Netflix is testing variable playback speeds with a small group of Android users, much to the dismay of many Hollywood creatives. Judd Apatow, Brad Bird and Aaron Paul were among those who spoke against the feature, with Apatow noting that “distributors don’t get to change the way the content is presented.” There is evidence that some users prefer to consume media at faster speeds, to improve concentration and cover more material. Netflix vice president Keela Robison said subscribers had “frequently” requested the feature. Continue reading Creatives Are Concerned by Netflix Variable Speed Feature

Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

HBO, Netflix Find Success With Series Companion Podcasts

HBO’s limited series “Chernobyl” not only won 10 Emmys last month — it’s also been a huge hit as a behind-the-scenes podcast. The first episode of the podcast aired in early May, and — to the shock of everyone involved in it — quickly became the No. 2 podcast across all categories in iTunes. Now, said HBO senior vice president of digital marketing and content Jim Marsh, the podcast has generated more than 10 million plays. Netflix has also found stellar success with its “Behind the Scenes: Stranger Things 3” podcast. Continue reading HBO, Netflix Find Success With Series Companion Podcasts

Podcasters Expand Audiences, Revenue With YouTube Clips

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue With YouTube Clips

Plex Inks Deal With Warner Bros. for Movies and TV Shows

Media center app developer Plex signed a deal with Warner Bros. Domestic Television Distribution to add an unspecified number of free movies and TV shows to its app when it debuts ad-supported video streaming later this year. Plex hopes to evolve its app into a “one-stop shop” for digital media, with plans to resell video subscription services and add transactional VOD in 2020. Plex chief executive Keith Valory noted that you “shouldn’t have to go to a lot of different apps to get the content you care about.” Continue reading Plex Inks Deal With Warner Bros. for Movies and TV Shows

Spotify Rolls Out Data Analytics Dashboard For Podcasters

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

Google Search Updates Plan to Improve Podcast Discovery

Google now makes it easier for users to find individual podcasts in search results, showing potential episodes that fit search terms and playing back those podcasts. Users will have to ask Google or Google Assistant for podcasts about that particular topic — that is, “find a podcast on golden retrievers” — which will then open in Google Podcasts’ web app. Google, which houses a 2+ million podcast index, said it will eventually support third-party playback and drop the “podcast” search term requirement. Continue reading Google Search Updates Plan to Improve Podcast Discovery

Spotify Reaches 108M Subs, But Revenue Per User Drops

Top streaming music service Spotify announced that it added 8 million subscribers during the most recent quarter ending in June, bringing its total to 108 million paying subscribers and 232 million monthly active users (paying and non-paying). The subscriber tally includes those who signed up for Spotify’s 30-day free trial. The company also recently launched its biannual campaign that offers the premium service for only $1. As a result, its average revenue per user dropped to $5.42, which is a 1 percent reduction compared to the previous quarter. Continue reading Spotify Reaches 108M Subs, But Revenue Per User Drops

Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Pandora Rolls Out Voice Mode Assistant For All Platforms

SiriusXM’s Pandora unveiled Voice Mode, its voice assistant, to Pandora app users on all platforms. This broad rollout took place after a January debut of Voice Mode on about one million iOS and Android devices. The shortcut to Voice Mode can be found in the upper right of the Pandora app screen. Pandora chief product officer Chris Phillips noted that Voice Mode introduces “an even more natural and conversational way for listeners to discover new music … like getting recommendations from a friend who really knows you.” Continue reading Pandora Rolls Out Voice Mode Assistant For All Platforms

Apple Takes On Original Podcasting to Compete with Rivals

To compete with Spotify and Stitcher, Apple plans to roll out exclusive original podcasts and is already in conversation with media companies to do so, said sources. The company has not yet described its strategy, but did say it will make unprecedented deals to build up its podcast collection. Industry experts reported that, currently, 50 to 70 percent of all podcast listening already takes place from the Apple Podcasts app. Since debuting Apple Podcasts in 2005, however, Apple has made few changes. Continue reading Apple Takes On Original Podcasting to Compete with Rivals

Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Mailchimp Aims For Entrepreneurs With Entertainment Unit

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs With Entertainment Unit

Amazon Will Launch New Echo Dot Kids Edition This Month

Amazon debuted a new version of its Echo Dot Kids Edition and several notable changes to its FreeTime Unlimited subscription service for children’s content. The new Echo Dot for children offers a new fabric case, including two colors — blue and rainbow stripes — both not available for the adult version. It is 70 percent louder than the first version, as is the new Echo Dot. The new Kids Edition will begin shipping June 26 for $69.99, $10 less than the first Kids Edition and will include access to FreeTime Unlimited for one year. Continue reading Amazon Will Launch New Echo Dot Kids Edition This Month

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