TikTok Adds Features Letting Users Fine-Tune ‘For You’ Feed

Bytedance-owned social video platform TikTok is improving ways in which users can customize their For You feed, letting them increase emphasis on subjects of interest with Manage Topics and adding AI-powered Smart Keyword Filters to suppress content they don’t want to see. While the social platform has featured keyword filters for some time, the new filters are smart enough to catch a broader range of unwanted content. Users can now include up to 200 filtering keywords and let AI do the rest “to capture additional videos featuring similar words, synonyms and slang variations” that reduce unwanted content in the For You feed. Continue reading TikTok Adds Features Letting Users Fine-Tune ‘For You’ Feed

Katzenberg’s WndrCo Invests $1.5M in AI Ad Startup Creatify

Hollywood heavyweight Jeffrey Katzenberg has thrown his support behind an AI advertising startup called Creatify, leading its Series A round with $1.5 million via WndrCo. Katzenberg is also taking a board seat at the two-year-old firm, which claims more than 1.5 million global users and 10,000 teams using its tech to create social media-centric video ads, leveraging AI avatars and real-time testing. Marketing teams can use its tools to “spin up high-quality video creative in minutes (not weeks),” the company claims, mentioning a client that uses Creatify to generate 1,000-plus ads per month. Continue reading Katzenberg’s WndrCo Invests $1.5M in AI Ad Startup Creatify

Google DeepMind AlphaEvolve: Model of Algorithm Efficiency

Google DeepMind has introduced AlphaEvolve, a coding agent that takes an evolutionary approach to general-purpose algorithm discovery and model optimization. AlphaEvolve combines the creative problem-solving abilities of Google’s Gemini models with automated evaluators that verify answers, then applies an evolutionary framework that improves on the most promising results. Evolutionary AI refers to techniques inspired by biological evolution, including natural selection, to optimize and design machine learning models. Continue reading Google DeepMind AlphaEvolve: Model of Algorithm Efficiency

Netflix Tests Content Recommendations Powered by OpenAI

Netflix is testing a new recommendation engine that uses OpenAI technology to suggest viewing options based on input that goes beyond the usual parameters of cast and genre. The system is being introduced gradually and is already available in Australia and New Zealand where subscribers must opt-in to try it out, reports say, noting it allows input of more nuanced parameters, including mood, to populate search results. The partnership underscores OpenAI’s efforts to have its technology applied practically and commercially as it seeks to transition from a non-profit to a for-profit public benefit business structure. Continue reading Netflix Tests Content Recommendations Powered by OpenAI

ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.

Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.

Substack Now Lets Creators Monetize with Video Publishing

Substack has enabled video publishing directly from within the Substack app. The move is designed to increase user engagement while helping its authors monetize, including with smartphones. Each video post can be formatted to reach subscribers instantly through email, app notifications, or both. “With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses,” the company claims. The Substack network has also become a discovery ecosystem, helping creators find potential subscribers. Continue reading Substack Now Lets Creators Monetize with Video Publishing

BuzzFeed Social Platform to Battle Algorithmic Programming

BuzzFeed is launching a new social media platform that aims to fight the tide of content designed primarily to please AI algorithms. BuzzFeed founder and CEO Jonah Peretti described the upcoming service in a “BF Island Manifesto” blog post that blasts SNARF media, an acronym that stands for Stakes, Novelty, Anger, Retention, Fear. “SNARF is the kind of content that evolves when a platform asks an AI to maximize usage,” Peretti writes. “Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.” The nearly 3,000 word manifesto name-checks TikTok and Facebook. Continue reading BuzzFeed Social Platform to Battle Algorithmic Programming

CES: Play For Dream Touts ‘World’s First’ Android MR Headset

Play For Dream Technology made a splash at CES 2025 with a new mixed reality headset inspired by the Apple Vision Pro, which the startup described as “the world’s first Android-based spatial computer.” Play For Dream MR has been applauded by some analysts for its user interface, eye tracking, media capture and overall performance. The company, which announced a new strategic partnership with Tobii, is targeting consumers and B2B applications with “customized solutions tailored to meet the diverse needs of various industries,” such as media, entertainment, gaming, medical, healthcare, education, research, automotive and aviation. Continue reading CES: Play For Dream Touts ‘World’s First’ Android MR Headset

CES: Image Sensors Adapt to Light Changes Like Human Eye

CES’s Eureka Park is a section of exhibits where startups and early-stage products from all over the world solicit feedback and explore opportunities. From this year’s Italian delegates at Eureka Park, our team found EYE2DRIVE, a semiconductor company that develops CMOS chips for digital imaging inspired by the human eye. Their image sensors use AI to mimic the human eye’s ability to adapt its response to changing environmental light conditions. As a result, quality and color of the captured image remains unaffected. While currently focusing on autonomous navigation applications, the tech has potential for media production as well. Continue reading CES: Image Sensors Adapt to Light Changes Like Human Eye

CES: Spherical Drone Design Could Benefit Media Production

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

Amazon Testing ‘AI Topics’ Recommendations for Prime Video

Amazon is testing a new way to provide viewers with content recommendations with AI Topics, now in limited beta release for Prime Video. AI Topics eschews traditional recommendation algorithms in favor of AI that “discovers” Prime Video content based on a combination of viewing history and personal interests. Users can request “mind-bending sci-fi” or “fantasy quests,” then navigate seamlessly through topics curated for them that appear on the Prime Video home page. Once a topic is selected, movies, series and linear channels will populate alongside additional related topics. Continue reading Amazon Testing ‘AI Topics’ Recommendations for Prime Video

Gracenote Watch Prompts Aim to Help Streaming TV Viewers

Gracenote, the Nielsen content solutions division, has launched Gracenote Watch Prompts, an AI-powered dataset that equips global video platforms and services with programming facts intended to help influence consumer viewing behavior. Designed to be paired with user preference and consumption data, the new Watch Prompts aim at delivering personalized film and TV promotion, resulting in increased tune-in. According to Nielsen, 74 percent of U.S. consumers last year either didn’t know or only had a vague idea as to what they wanted to watch when starting a streaming session, “meaning a large majority are making on-the-fly viewing decisions.” Continue reading Gracenote Watch Prompts Aim to Help Streaming TV Viewers

X Launches a Beta Version of Its Video Offering on App Stores

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

YouTube Invites Content Creators to ‘Brainstorm with Gemini’

YouTube is testing an integration with parent company Google’s Gemini AI. Called Brainstorm with Gemini, it invites creators to ideate with video, titles and thumbnails. The limited test makes the feature available to a handful of creators whose feedback will be used in strategizing how and whether to introduce the feature more broadly. In May, YouTube began testing another AI tool, renaming its “Research” tab “Inspiration.” The Inspiration tool provides topics that its algorithm detects a creator’s audience might find interested, supplying an outline and talking points. Brainstorm is similar but supports Google’s AI branding. Continue reading YouTube Invites Content Creators to ‘Brainstorm with Gemini’