Amazon and Microsoft dominate cloud computing but more businesses are leveraging smaller cloud rivals such as Google, Oracle and IBM. Experian, for example, launched with Amazon Web Services (AWS) in 2014, but is now using Microsoft, Google and Oracle, according to Experian global chief enterprise architect Mervyn Lally. At Oracle Cloud Infrastructure, executive vice president Clay Magouyrk said that more customers “adopt a multi-cloud strategy simply because some workloads run better or more cost-effectively on different clouds.” Read more

AT&T reported advances made by HBO in Q2 2021: a net gain of 2.85 million total domestic HBO Max and HBO subscribers, including 2.38 million retail net additions, for a total of 47.0 million at the end of the period, representing a gain of 10.7 million over the last year in the United Sates. HBO and HBO Max counted 67.5 million customers worldwide, up 12 million from last year. AT&T chief financial officer Pascal Desroches noted that the numbers exceeded Wall Street forecasts as well as AT&T’s own expectations. Read more

The Video Advertising Bureau (VAB), a trade group with members including Disney, ESPN, FOX, NBCUniversal, ViacomCBS and others, urged the Media Rating Council (MRC) to strip Nielsen’s accreditation, stating that, “Nielsen’s COVID-period conduct as a ratings service violated at least five minimum standards, with the damage done to their largest subscriber clients still creating material negative impact into July 2021.” MRC chief executive George Ivie said his group takes the VAB’s concerns seriously but has “an independent process to execute.” Read more

Amazon stated that it would allow third-party developers to create widgets for its Alexa devices, or what it said will be “rich, customizable, glanceable, self-updating views of skill content.” It won’t be an advertising service, according to Amazon Alexa Skills vice president Aaron Rubenson, but users will see personalized results based on the signals they send Alexa. Comedy Central will be one of the first featured skill cards. Amazon also announced that most Echo smart speakers will support the Matter open standard for smart home devices. Read more

Thanks to a new partnership between WarnerMedia’s HBO Max and social messaging platform Snapchat, up to 64 Snapchatters will be able to co-watch full-length episodes of HBO series via the HBO Max Mini, part of the Snap Minis feature, which debuted last year to host third-party experiences through the social app. With Minis, the user can access Headspace to meditate, buy movie tickets with friends via Atom and, now, watch entire HBO episodes including pilots of “Lovecraft Country” and “Game of Thrones.” Viewers will be able to synchronize playback and watch the same title together. Read more