Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Read more

Taiwan’s Foxconn, the contract manufacturer that assembles Apple’s iPhones, has built its own AI. Called FoxBrain, the company says the large language model was trained in just four weeks with help from Nvidia, using 120 of that company’s H100 chips. FoxBrain has reasoning and mathematical skills and can analyze data and generate code. Initially built for in-house use, Foxconn says it intends to open source the model and hopes it will become a collaborative tool for its partners and enable advancements in manufacturing techniques and supply-chain management. Read more

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Read more

CES 2025 welcomed over 141,000 attendees from around the globe to Las Vegas. With more than 4,500 exhibitors, including 1,400 startups, and more than 6,000 media attendees, CES highlights the innovation and technology trends addressing global challenges and shaping the future. This year’s show focused on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. Among the show’s major trends were AI integration across all industries, shifting demographics and purchasing patterns (with Gen Z the one to watch), sustainability and security, and smart devices and smarter homes. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Read more

Netflix revealed plans to boost its 2025 original programming expenditure to $18 billion, a more than 10 percent increase over 2024, which could place pressure on other streaming services. Additionally, the company notes that this spending plan does not represent its cap by any means. In the wake of this news, Netflix co-CEO Ted Sarandos joined Mexican President Claudia Sheinbaum to unveil a plan to spend $1 billion producing content over the next four years south of the border. The company will also invest $2 million upgrading Mexico City’s Churubusco Studios, its new home base there. Read more