Top Stories

Annual YouTube Music Payments Up 50 Percent to $6 Billion

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Read more

FTC Explores New Rules Surrounding Data Collection and AI

The Electronic Privacy Information Center is calling on the Federal Trade Commission to create rules that would protect the digital privacy of teens. Human Rights Watch is asking the FTC for safeguards to prevent education companies from selling minors’ personal information to data brokers and a ban on data-driven advertising targeting children. Both groups were represented at the FTC’s first public forum to explore adopting new rules around data collection and AI training on personal data. Practices the FTC is examining include the timeframe in which companies can retain consumer data and mandating audits of automated decision-making systems. Read more

Internal Meta Study Shows Reels Struggling Against TikToks

Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Read more

Aalyria: Google Spinout Plans to Deliver High-Speed Internet

Google’s Project Loon, a plan to use balloons to beam broadband Internet to unserved areas, was shut down in 2021 after eight years, but Loon’s core technologies have propelled a spinout, Aalyria, which is developing advanced networking and laser communications that far exceed anything available today, extending connectivity where there is no infrastructure “at an exponentially greater scale and speed,” according to the company. Aalyria’s first commercial client is the Defense Innovation Unit (DIU), a division of the U.S. Department of Defense that awarded an $8 million contract to develop high-speed Internet in space. Read more

Conviva: Streaming Growth Surges in Asia and Latin America

Streaming analytics firm Conviva reports that the global streaming market grew 14 percent in Q2 2022 as compared to the same period last year. Asia and Latin America drove the growth, vaulting 90 percent and 70 percent, respectively. The quarterly Conviva State of Streaming Report noted that North America, the most mature streaming market in the world, grew a modest 5 percent year over year. “As the global streaming industry matures, streaming success is getting more complicated,” Conviva reports, citing as factors device fragmentation and heightened quality expectations in an increasingly ad-supported streaming world. Read more

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