Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Read more

YouTube Shorts has upgraded its Dream Screen AI background generator to incorporate Google DeepMind’s latest video model, Veo 2, which will also generate standalone video clips that users can post to Shorts. “Need a specific scene but don’t have the right footage? Want to turn your imagination into reality and tell a unique story? Simply use a text prompt to generate a video clip that fits perfectly into your narrative, or create a whole new world,” coaxes YouTube, which seems to be trying out “Dream Screen” branding as an umbrella for its genAI efforts. Read more

“Deep research” is emerging as a model trend, with Perplexity’s Deep Research launching less than three weeks after OpenAI unveiled its own ChatGPT deep research agent, which followed Google’s similar Gemini feature. As its name implies, deep research is a productivity tool, designed to save time by having an AI agent scour materials, compiling data and analysis. Perplexity’s Deep Research “performs dozens of searches, reads hundreds of sources, and reasons through the material to autonomously deliver a comprehensive report,” across topics ranging “from finance and marketing to product research,” the company says. Read more

Elon Musk’s xAI has released its latest AI model Grok 3, which the company is describing as the “smartest AI on Earth.” It includes reasoning capabilities and a new web analysis tool called DeepSearch that returns results “within seconds” and can refine specific sources, according to xAI. Grok 3 was trained with 200,000 Nvidia GPUs, resulting in improved response times and processing power. Future capabilities will include Voice Mode for conversational interaction and audio-to-text conversion. Access to Grok 3 is limited to X Premium+ subscribers or via a SuperGrok plan (that does not include X social features). Read more

Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Read more