As the world’s largest retailer, Walmart is known for selling many things, including TVs. However, it’s not typically known for what consumers watch on those TVs. That could soon change. This week, Walmart will unveil a sampling of a new slate of original programming to advertisers in New York with the goal of driving viewership to its Vudu streaming service. Unlike other streaming giants like Netflix and Amazon, Walmart doesn’t plan to sell subscriptions. Instead, it wants to use shows to advertise products directly.

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Epic Games has just made Steam an offer that’s hard to refuse: that it would “retreat from exclusives” if Steam “committed to a permanent 88 percent revenue share for all developers and publishers.” Since Epic opened its own store with that revenue share model in late 2018, a long list of high profile game developers left Steam to debut new titles with Epic. The company also partnered with Magic Leap to award 500 Magic Leap One glasses — normally priced at $2,295 — to developers working in augmented reality. Read more

Verizon is teaming with ThirdEye Gen to offer its first official mixed reality smart glasses for 5G. ThirdEye has been awarded two patents for OLED displays and low-latency data streaming. The partnership is ThirdEye’s first with a wireless provider, said company founder Nick Cherukuri, who noted that the “advanced 5G use cases … will bring about a new era of hands-free human interaction.” One example would be an auto mechanic who could scan a “complex motor” and send the image to a remote expert for real-time help. Read more

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Read more

In Canada, privacy commissioners stated that Facebook’s “superficial and ineffective safeguards and consent mechanisms” violated local and national laws in allowing third parties to access users’ personal data — and that the company has refused to fix the problems. The New York State attorney general plans to investigate Facebook’s “unauthorized collection” of 1.5+ million users’ email address books. Facebook just banned “personality quiz” apps similar to the one behind the Cambridge Analytica scandal, to improve security. Read more