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TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Read more

Google Doppl Lets You Try on Outfits Using Generative Video

Google Labs is testing Doppl, an experimental app that uses AI to let you virtually try on clothes. Available on iOS and Android in the U.S., Doppl requires the user to upload a full body photo to which images of outfits can then be applied. It will work with various types of outfit photos, from pictures taken with a smartphone to screen grabs from shopping sites or social media. Doppl can also create AI-generated videos from a static image to give an idea of what the outfit would look like from different angles when worn. While Google hopes Doppl “helps you explore your style in new and exciting ways,” it cautions that the app “is in its early days and it might not always get things right.” Read more

YouTube Adds AI Search Results Carousel for Premium Subs

YouTube is adding an AI-powered search results carousel that serves up video suggestions and topic descriptions. A search for “best beaches in Hawaii,” for example, could generate a carousel listing video clips and information on an assortment of snorkel spots and volcanic beaches. YouTube Premium subscribers in the U.S. can try the feature now on searches related to shopping, travel or location-based activities. The Google-owned platform is also expanding its test with conversational AI to some non-Premium users in the U.S. Premium members have been using it for search, recommendations and as a study aid. Read more

Google Launches Offerwall Ad Manager to Support Publishers

Google is launching Offerwall, which is designed to help publishers monetize by letting them offer their customers options as to how they would like to pay for content. “People might decide to watch a short ad, complete a quick survey or pay in micropayments,” Google explains, adding that “publishers can even add their own options, like newsletter sign-ups.” The choices aim to both empower audiences while supporting publishers to help ensure diverse content remains available to everyone. After testing Offerwall with more than 1,000 publishers, it is now available in Google Ad Manager. Read more

Xiaomi AI Glasses Tout Electrochromic Lenses and a Camera

Xiaomi AI Glasses are the Beijing-based company’s first smart glasses to include a camera. Equipped with a 12MP Sony IMX681 point-of-view camera that captures 2K video at 30 fps, the new glasses also support real-time live-streaming and first-person video calls. Notable features include a 263mAh battery that Xiaomi says delivers 8.6 hours of mixed use and an electrochromic shaded lenses option that allows the wearer to control the tint. The clear-lens model starts at $280, while those with grayscale electrochromic shaded lenses start at $380. Colored electrochromic lens models begin at $420. Read more

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