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Wattpad Disrupts Hollywood Status Quo as New IP Incubator

Wattpad, a digital literature app with social networking, draws 65 million unique monthly visitors with a core readership of 13- to 35-year-olds, who spend about 20 billion combined minutes per month on the site. The site is home to user-generated stories and fan fiction in a wide range of genres, including sci-fi, young adult, horror and poetry. Wattpad also debuted Wattpad Studios two years ago, a “one-stop shop” for new intellectual properties in Hollywood, such as “The Kissing Booth,” a story turned into a Netflix movie. Read more

AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

AT&T inked an exclusive partnership with Magic Leap to distribute its augmented reality glasses. Later this year, potential buyers will be able to try them out at stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco. Magic Leap, which promises a “more practical” AR experience, is reportedly debuting a Creator Edition version later this year. With the deal, AT&T, which is making an equity investment in the company, will offer wireless service and content, most likely from existing partners such as the NBA. Read more

Increased Business Demand Fuels Strong Q2 for PC Industry

According to data from Gartner and International Data Corp., Q2 2018 marked the best quarter in six years for PC shipments. Increased demand from business customers is credited for the jump in numbers. “With sentiment looking improved for the second half of the year, the U.S. could deliver a strong market performance for the year,” said IDC analyst Neha Mahajan. However, Gartner analyst Mikako Kitagawa points out that business demand is expected to “weaken in two years when the replacement peak for Windows 10 passes.” Read more

Facebook Faces First Fine for Cambridge Analytica Scandal

The British Information Commissioner’s Office (ICO) levied the toughest fine possible — 500,000 pounds (or about $660,000) — against Facebook for allowing Cambridge Analytica to harvest the personal data of millions of people without their consent. The ICO, the agency that enforces the United Kingdom’s data protection laws, began investigating Facebook’s possible misuse of personal data in May 2017, but revelations of the Cambridge Analytica incident spurred it to complete its examination. Read more

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Read more

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