The Motion Picture Association submitted comments to the U.S. Trade Representative stating that VPNs, DNS masks and Tor networks can be a direct threat to legitimate streaming services. MPAA membership has been limited to top Hollywood studios such as Disney and Warner Bros. but that changed last year when Netflix joined. The mission, however, remains the same, which is to deter global piracy. The association goes after copyright infringers, be they site owners or app developers, and is also involved in lobbying. Read more

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Read more

Comcast and Walmart are discussing a partnership whereby the former would develop smart TV software, and the latter would promote the TVs, possibly under its own brand Onn, and get a share of recurring revenues. The TVs would be manufactured by a third party. Comcast, whose software would aim to help consumers navigate streaming apps, would be able to market its TVs nationwide. The Comcast sets would put it in competition with Apple TV, Amazon Fire TV and Roku, the dominant players in streaming platforms. Read more

Google announced it has developed URL2Video, an AI-enabled system that automatically converts webpages into short videos by extracting text and images. The system also harvests design styles such as colors, fonts, graphics and layouts from HTML sources and organizes all the elements into a sequence of shots that looks and feels similar to the original webpage. Google is targeting businesses with websites for their products and services, enabling them to easily create marketing videos out of existing resources. Read more

Spotify is testing a new service that gives artists more power over how their music is discovered on its platform. First, it will allow artists and labels to identify the music that matters most to them, and Spotify will add a “signal” to help the music be found by its personalization algorithms. Spotify has created a model in which artists, labels and rights holders will be paid a “promotional recording royalty rate” for streams that it provides, although the service does not require an upfront budget for artists and labels. Read more