Top Stories

Microsoft Closing LinkedIn in China, Retooling for Jobs-Only

LinkedIn will shut down its platform in China by the end of the year, the result of “a significantly more challenging operating environment and greater compliance requirements.” The Microsoft-owned company says it plans to offer a new app for China that focuses exclusively on job postings. Gone will be the social networking features that helped make LinkedIn a success in the U.S. and elsewhere. China’s Internet is monitored by a system of censorship filters called “the Great Firewall,” making it difficult for free expression platforms to do business there. Read more

AI-Powered Auto-Dubbing May Soon Become Industry Norm

Artificial intelligence and machine learning are poised to revolutionize the dubbing process for media content, optimizing it for a more natural effect as part of an emerging movement called “auto-dubbing.” AI has impacted the way U.S. audiences are experiencing the Netflix breakout “Squid Game” and other foreign content, as well as helping U.S. programming play better abroad. Its impact is in its nascency. Soon, replacing rubber-lip syndrome with AI-enhanced visuals that enable language translation at the click of a button may become the industry norm.  Read more

Streaming Surge Makes CTV Video Top Ad Growth Platform

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Read more

Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Read more

Emerging Wireless Networks Turn to the Cloud, Virtualization

The expense of building and maintaining customized client servers is driving enterprise clients to the cloud, a particularly attractive destination for those building new wireless networks for mobile smart devices. Dish and Japan’s Rakuten Group online retailer are two enterprise businesses buying into these “virtualized networks,” generally believed to offer cost efficiencies, with little to no diminishment of service (and potentially improvement). Processing resources can be allocated to locations where traffic surges and traffic can be easily shifted from one server to another in the case of technical failure. Read more

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