NextGen broadcast TV, also known as ATSC 3.0, is progressing more rapidly than predicted, with coverage in more than 40 markets that account for approximately 45 percent of the nation’s population, with a summer household target of 75 percent reach, according to Pearl TV, a coalition of U.S. broadcasters fueling the advance. The debut at CES 2022 by Chinese manufacturer Hisense of its first ATSC 3.0 TV sets — joining LG, Sony and Samsung — was well-received, as were showcases for ATSC 3.0 automotive broadcasts and fabless semiconductor firm MediaTek’s steps to hasten market delivery times for new ATSC 3.0 TV sets. Read more

Spotify is bringing interactivity to the audio ad experience for podcasts with “Call-to-Action Cards.” As part of Spotify’s streaming ad-insertion platform, the CTA cards will appear in the app as soon as a podcast ad begins playing, resurfacing when a listener is exploring the app, reminding them to check out the product or service and eliminating the need to remember a promo code or URL. Advertisers can customize the CTA cards with images, text and clickable buttons. The feature makes podcast ads visually interactive for the first time, transforming the experience into something listeners can see, “and, most importantly, click.” Read more

CES 2022 featured a compelling session that focused on “Artificial Intelligence: Expectations, Rules and Achievement,” which began with introductory remarks by Congresswoman Mariannette Miller-Meeks (R-Iowa) who questioned whether the federal government had AI experts who understood the innovations. “These are disruptive technologies,” she said. “What will it do to our healthcare system? With autonomous vehicles, do we have the relevant policies in place for government and insurance companies?” She also worried about competition in the space. This jump-started a panel discussion on the numerous opinions involving AI. Read more

Congresswoman Nanette Diaz Barragán (D-California), who serves on the House Committee on Homeland Security and the House Committee on Energy and Commerce, is concerned about the potential harm of cyberattacks in her 44th district, which includes of the Port of Los Angeles. Congressman Jay Obernolte (R-California), among his other assignments, is a member of the Committee of Science, Space and Technology and two caucuses, one on 5G and another on AI.  What they both have in common are concerns about cybersecurity, topics that were addressed during a panel at CES 2022. Read more

Alphabet’s Google is making its Fast Pair Service and Chromecast capabilities more interoperable as well as improving functionality with third-party devices that use Google’s own Android OS, Wear OS or Chrome OS and third-party platforms such as Microsoft Windows, Amazon’s Matter smart home standard, and others. In 2021, the average household had 25 connected devices, up from 11 in 2019, and Google wants to free users “to pick and choose the devices that work best for you regardless of brand,” says Google vice president of multi-device experiences Erik Kay. Read more